Written By: Aniqa Anwar, Jocelyn Chen, James Corr, Michelle Noonan, Kevin Rutter, Sayf Sharif, Annmarie Stockinger, and Kia Street.
DATA SAMPLING is a process used to analyze a subset of data, in order to try and more quickly understand the entire data set.
…The post How Google Analytics Data Sampling Works, Why it Matters, & How to Solve for It appeared first on Seer Interactive.
Often times you may find data discrepancies between your backend system (where website conversions are tracked manually) and data in Analytics platforms like Google Analytics (GA). Sound familiar? Then, read on!…
The post How to Diagnose Google Analytics Data Discrepancies appeared first on Seer Interactive.
YouTube has traditionally been a platform that advertisers have used in their digital marketing strategies to drive brand awareness. They could leverage the platform’s broad targeting and wide reach across its billions of users to get their brand in front of as many eyes as possible.…
The post The Importance of Tracking Conversions on YouTube appeared first on Seer Interactive.
What Is Intelligent Tracking Prevention 2.1 (ITP2.1)?Apple’s Intelligent Tracking Prevention 2.1 (ITP2.1) limits the length of client side cookies to seven days. In short this means a Safari user that visits your site today will be viewed as a new/separate user if they don’t directly interact with your site within the next seven days.…
The post What is ITP2.1 & What Does It Mean for Digital Marketing? appeared first on Seer Interactive.
If you’re an ecommerce company who sells products in-stores, estimating foot traffic by location can be tough. However, it can often glean important insight about your customer’s journey. Here’s the good news – activating GA 360 and having your Google Ads account linked gives you access to a new feature that helps you analyze exactly that.…
The post Tie Together Offline & Online Engagement with ‘Store Visits’ in Google Analytics appeared first on Seer Interactive.
Relevance Score is a single metric calculated based on positive and negative attributes an ad receives from its target audience. Positive attributes can be video views, link clicks, conversions, etc, while negative attributes can be if users are often hiding or reporting said ad.…
The post Facebook Metric Update appeared first on Seer Interactive.
Google recently announced a new feature that they are rolling out for call-only ads, allowing additional lines of text consisting of two 30-character headlines.
Call-only ads are designed to encourage users to easily call your business directly from a mobile device’s SERP.…
The post New Update for Google Call-Only Ads Allows for Additional Lines of Text appeared first on Seer Interactive.
Google Discover is not only changing the way users find information, but it’s changing the organic search landscape as well. The re-branded Google Feed is essentially a query-less search, providing users with results before a search query is entered. However, before diving into the implications of Google Discover’s roll out, it’s important to understand how it works.…
The post Google Discover: 3 Implications for Organic Search appeared first on Seer Interactive.
Google Analytics Custom Reports are an oldie but goodie.
Pre-Google Data Studio, custom reports were our only way within the Google Interface to slice data outside of the default reports. Custom reports still provide a valuable way to quickly:
If custom reporting is one of your primary needs, you should also check out our guide to Data Studio.…
The post How to Create a Custom Report in Google Analytics appeared first on Seer Interactive.
As reported by Forbes contributor on Cyber-security, David Winder – Google confirmed a serious Chrome Security problem that needs any Chrome user’s immediate attention.
The post How to Fix Google Chrome’s Serious Security Issue in 1 Minute appeared first on Seer Interactive.
From lead generation to online purchases, forms are everywhere. Unfortunately, nobody ever really wants to fill out a form, despite them being such a basic part of our online experience.
A well-designed form helps to reduce the friction that stands between the user and what they want.
…The post UX Checklist Series: Form Design appeared first on Seer Interactive.
