Approximately 93% of online searches begin with a search engine. Let that sink in for a second.
With more consumers than ever turning to the internet to solve their problems:
It is mission critical to understand what SEO is and how it works to ensure you (& your clients!) are successful in navigating the web’s most popular search engines, namely Google. …
The post SEO 101: The Top 5 Things You Need to Know appeared first on Seer Interactive.
If there is one thing my family can tell you, it is that I am cheap. I will look for any and every way to save money. My mother says that I “Squeeze a nickel until the buffalo poops.” So when it comes to PPC, one of my favorite reports to analyze is the search query report — not only to see some of the crazy queries Google or Bing decides to match to a keyword but to also find negatives I can add to save on spend.…
The post The Positive Negative: How to Use Negative Keywords to Save on Spend appeared first on Seer Interactive.
In June, Facebook rolled out its new Marketing Partner for Agencies Program, and following a thorough vetting of campaigns, tools, and strategy, Seer was named a Preferred Facebook Marketing Partner!
Only 25% of all Facebook advertisers received this designation, putting Seer in an elite class of agencies who can claim access to dedicated representatives, advanced technical support, exclusive events, partner only trainings, and more that are all afforded to only the best of the best. …
The post Seer Interactive Becomes a Facebook Preferred Partner appeared first on Seer Interactive.
So, now you’re a manager – way to go! You’ve received your first project assignment and you’re probably stoked to kick things off and face the challenge. However, a challenge is exactly that: an opportunity to pursue something new that will push you to your limits.…
The post 5 Things I Learned as a New SEO Account Manager appeared first on Seer Interactive.
There’s no denying it: The world of search revolves around Google. The search engine behemoth retains the majority of the search engine market share, and, to no surprise, the majority of advertiser’s dollars. Between Google’s massive reach and constant evolution of its ad platform, many advertisers likely feel justified in dedicating their entire paid search strategy to Google Ads.…
The post Should You Be Using Microsoft Advertising? appeared first on Seer Interactive.
We’ve all seen the alert before:
Some see it as a bad thing, some see it as an opportunity, and some just want that ugly red text to go away.…
The post What to Do When your Campaign is Limited by Budget appeared first on Seer Interactive.
Facebook will be updating its mobile platform’s “look and feel” to improve user experience on mobile devices and align Facebook Feed formats more closely to Instagram.
For Digital Marketers, this means updating Ad Creatives and Copy on Facebook ASAP.
The post Facebook Updates Mobile Ad Specifications To Align with New ‘Feed’ Format appeared first on Seer Interactive.
Every day more than 1.5 billion people log onto Facebook, with over 2.4 billion people logging in monthly. If you’re not advertising on Facebook, you could be missing out on a huge chunk of potential new customers for your business.…
The post 6 Tips for Success When Advertising on Facebook appeared first on Seer Interactive.
Written By: Rachel Venner & Chris Konowal
Seer built a tool with the help of some outside developers called Saving Benjamin Pro, which pulls search query data directly from each client’s Google Ads account using the Google Ads API.…
The post Our New PPC Tool Saves Clients Money 24/7 appeared first on Seer Interactive.
Interested in free SEO training that’s better than 99.9% of paid courses?
GET PUMPED because that’s what you’re getting right now.
Go through these free SEO training videos in the exact order I’ve laid them out. Watch, take notes, rewatch, and execute on the information. The last part is key.
All of this is just information.
You have to act on this information if you want to achieve your SEO goals.
I’m giving you the exact framework you need to be successful.
Trust the process, act, and don’t be afraid to fail. Those micro failures are fundamental to your long-term SEO results. I’ve failed thousands of times (on a micro level) and I love every single one of them.
Why? Am I psychotic or something? NO!
I love them because I now know what NOT to do.
That’s half the battle.
The good news is that I’ve done more failing than 1,000 people combined. I kind of have a sick obsession with it, I suppose. But I don’t fear failure and you can’t either.
There’s no way to reach your goals if you fear failure, rejection, or anything that may be holding you back. Do what makes you uncomfortable.
Do the work that’s HARD.
Notice I didn’t say “work harder”. I said do the work that is hard.
Do what most people would never do because of their excuses like: “that sounds hard”… “why would you do that”… or “I doubt that would work”. If your mind is closed to new opportunities, information, or ANYTHING, then you won’t be successful. I hate to be harsh, but it’s true.
You need to have an open mind. You need to be optimistic instead of a pessimist.
Stop looking for reasons why something won’t work.
Do the work and discover (on your own) if it works.
You don’t know if something works unless you do it!
Follow someone who’s already been in your shoes because it helps you leapfrog mistakes and get results 10x faster.
You’re piggybacking off someone’s years of experience, hard work, and dedication.
That means you can get results even faster than they did. That’s exactly what this SEO training series is all about. I’m giving you the framework for getting real SEO results.
That means you can get better rankings and more organic search traffic from Google when you learn and execute on this information.
Believe in me and I promise your life will never be the same.
Let’s jump in.
What you’ve learned in this free SEO training course can help you achieve your SEO goals. But you’re going to have questions along the way and there’s still a ton you need to learn.
That’s when my paid SEO training course comes into the picture.
Gotch SEO Academy is a complete SEO training course. That means you’ll learn every facet of SEO from point A-Z. You’ll also get all the support you need to be successful through our amazing community and even directly from me.
Here’s the deal:
We only open enrollment to the public a few times per year.
However, when we’re closed, you can apply to get in. We don’t accept everyone because we only want people in our community who are action takers and who are serious about growing their businesses and changing their lives.
If that doesn’t sound like you, then please don’t apply. If it does, then I would love to help you along your journey.
Written By: Catherine Blake and Michael Sherrod.
Who wouldn’t want to know how mobile app experiences lead users to engage with and convert on-site (or vice versa)?
Last week, Google announced the launch of the new App + Web property type in Google Analytics to help answer this very question!…
The post Google Analytics App + Web – The New Frontier In Digital Analytics? appeared first on Seer Interactive.
This is a guest post by Brian, Roizen, co-founder of Feedonomics.
Brian Roizen is the co-founder and chief architect of Feedonomics, a full-service feed optimization platform that optimizes product data for hundreds of channels. He has been featured on numerous podcasts and webinars, and regularly contributes to Search Engine Land and other industry-leading blogs.…
The post Google Shopping Actions: A Comprehensive Guide appeared first on Seer Interactive.
One of the most common ways to keep a pulse on campaign performance is through regular reports. Unfortunately, reporting is a challenge that every digital marketer faces.…
The post How to Efficiently Identify The Causes Behind Paid Search Performance Fluctuations and Make Impactful Optimizations appeared first on Seer Interactive.
Just when you thought Google couldn’t make things more confusing – they done did it again.
Google has just announced the launch of “same meaning” close variants to broad match modifier and phrase match keywords, in addition to the exact match close variants that rolled out late last year. …
The post Google Expands Same Meaning Close Variants – So, What Does That Mean? appeared first on Seer Interactive.
After Google rebranded its suite of DoubleClick digital marketing products, this has been a common point of confusion.
Back in the day SA 360 used to be called Doubleclick Search, and DV 360 was called Doubleclick Bid Manager.…
The post Introduction to Search Ads 360 and Display & Video 360 appeared first on Seer Interactive.
