Close your eyes, when I say deck plan, what words do you think of? Do you imagine a site that looks like this being the answer?
You’d be right for most people. You’d be wrong for these people:
That is pure marketer bias, plain and simple.…
The post We Just Saved $3.5 Million For Our Clients & We’re Just Getting Started appeared first on Seer Interactive.
Google rolled out another algorithm update that is expected to impact 10% of all search queries. This is the biggest change to Google’s algorithm in ~5 years (RankBrain). The purpose of this algorithm update is to better understand natural language in search, intended to deliver better search results.…
The post What You Need to Know About BERT appeared first on Seer Interactive.
Like the name implies, scroll depth tracking is a method of tracking how users scroll throughout your site.
Scroll tracking can be applicable to almost every site, and provides insight into the non-interaction behavior of users on your site. In other words, it’s a way to understand how users move throughout your site, even if they don’t click anything.…
The post How to Track Scroll Depth & Element Visibility in Google Tag Manager appeared first on Seer Interactive.
What is anchor text and how do you optimize it for maximum SEO performance?
That’s what this guide is all about.
You’re going to learn:
Ready to become an anchor text optimization pro?
Let’s jump in.
Need more backlinks? Get access to 7 untapped link building techniques.
Anchor text is the visible and clickable text in a link.
Here’s how it looks in HTML:
<a href=”https://ift.tt/2prn0Ph cool website</a>
The phrase “anchor text” applies to all hyperlinks including internal and external links.
This guide you’re going to read is about external anchor text.
Why?
Because it alone can make or break your SEO performance.
But before you can learn how to optimize anchor text, you need to know the history.
Let’s rewind the clock back to 2011.
In those days, keyword-rich anchor text was all the rage.
All you had to do was build links with keyword-rich anchor text and you would rank fast.
Then Google decided to launch the first Penguin update on April 24, 2012.
In short:
Your rankings got wrecked if you were using keyword-rich anchor text.
When I say “your”, I mean “my” rankings.
Many of my sites got wrecked with the first Penguin update. That’s because I was nothing more than an algorithm manipulator back then.
But in hindsight:
I’m grateful for that update because it forced me to actually learn SEO.
It also motivated me to figure out how to optimize anchor text in a safe and effective way.
But before I can show you the methods, you need to know the basics.
The first thing you need to know are the different types of anchor text you can use.
Here are nine different types of anchor text you can use from the safest to least safe:
“Branded” anchors are any anchor that uses your brand name. Here are some examples:
Sentence sample: “You can learn search engine optimization at Gotch SEO.”
Branded anchors are the safest type of anchor text if you’re using a branded domain.
If you have an exact or partial match domain, you need to be careful.
More on this in a later section.
To see the power of “branded” anchors, look at any big brand’s link profile.
Here are some examples for you:
“Generic” anchors are often calls-to-action (CTAs) like:
In a sentence: “Go here if you are looking for SEO information.” – “Go here” is the generic anchor text.
Any anchor that uses a raw URL is considered a “naked” link.
Here are some examples:
This is a tricky little strategy I see big brands doing.
Whether purposefully or not, it’s a good idea. Here’s what it looks like:
The easiest way to build “noText” anchors is through images. You can also “forget” to include an anchor within an article.
Google uses an image’s ALT text as the anchor text for a linked image.
You can diversify your anchor tex profile by combining your brand name and your target keyword.
For example:
Keyword variations are perfect for diversifying your anchor text profile. They can also help drive more topical relevance to your page.
Here are some examples of my target keyword is “backlinks“:
Partial match anchors are similar to keyword variations. The key difference is that you’re adding generic words around the primary keyword phrase.
Here are some examples for the target keyword “anchor text”:
Exact match anchors are the king of all anchor text.
They have the power to increase your rankings, but also have the power to get your site penalized.
An exact match anchor is an exact match of whatever your target keyword is for the target page.
Example: if “buy backlinks” is my target keyword, then my exact match anchor would be “buy backlinks“.
Those are all the anchor text variations I recommend using.
Now let’s talk about something that will make your anchor text even more powerful.
Google recently filed a patent about: “anchor tag indexing in a web crawler system”.
Don’t worry:
I’m not going to bore you to death.
Once you get past all the technical language, there’s one big idea in this patent:
Google uses the text around your link (“annotation text“) to assign its topical relevance. It will also use the anchor text of the link to accomplish that goal as well.
So what does that mean for you?
The good news is that it’s simple and makes perfect sense.
Here’s what you need to do:
Here are some examples for the target keyword “anchor text” (link placement in red):
“If you are looking for more information about anchor text go here right away.”
“Anchor text is the visible and clickable text in a link. For more in-depth information you should read this article from Gotch SEO.”
“For more in-depth information about anchor text I highly recommend this article: https://ift.tt/1h2cpf2.”
Here’s the big takeaway:
Place your links in relevant content and place your primary keyword close to your link.
Now the question is:
What anchor text should you use?
There’s a common trend among the hundreds of penalized websites I’ve audited.
They almost always have aggressive anchor text percentages.
In fact:
It’s the first place I look when someone needs help with a penalized website.
You can analyze your anchor text distribution right now with Ahrefs.
Open up their Site Explorer tool and enter your domain.
Then click on “Anchors”.
Now before I go any further, I need to cover an important question:
My friend and fellow SEO, Matt Diggity recommends this strategy.
In short:
You should look at the anchor text percentages of the ranking competitors and model them.
I agree with the philosophy, but there are some issues.
Authoritative websites have built a lot of trust. Therefore, it’s more “acceptable” for them to have high percentages of keyword-rich anchors.
If you copy them, you’ll likely get wrecked.
Why?
Because your site doesn’t have the authority and trust to do so.
How do some websites get away with aggressive exact match anchor text?
It’s because they:
That’s why you can’t model them on a page-by-page level.
You have to model their entire anchor text profile.
Let’s take Moz.com for example.
If you examine their site-wide anchor text, you’ll see that most of it is branded or generic.
This gives them the leeway they need to be more aggressive on the page level.
Here’s their anchor text for their “anchor text” page:
One could argue that this is “aggressive”. But it’s acceptable because they have authority, trust, and unoptimized anchor text across the site as a whole.
59% is huge on its own, but it’s small relative to their entire site:
So what’s the big takeaway?
You shouldn’t model your competitor’s anchor text if you don’t have authority, trust, and unoptimized anchor text across your site.
Then what should you do?
Follow these percentages and you’ll never need to worry about penalties and you’ll still get awesome results.
These percentages are not a law. Do what’s best for your situation. However, these ratios have helped me A) avoid getting penalized and B) still drive huge results (without being risky).
Now let me introduce you to a strategy I developing for building a natural anchor text profile.
My strategy is “Anchor Text Cycling” and it works like this:
You might be wondering:
“Isn’t it dangerous to hit a brand new website with an exact match anchor?”
Nope.
Sites get penalized for their link profiles as a whole.
Not one or two links.
It’s like saying eating McDonalds one time is the reason why someone is overweight.
We know that it’s the combined effect of a bad diet over a period of time that leads to obesity.
The same goes for your link profile!
Now that I got the weird analogy out of the way…
A) I want to see how the site reacts
B) I want to establish what my site or the target page is about right away
The next step is to:
Use branded, naked link, generic, and keyword variations at this stage.
You can get a decent read on your performance within 1-3 months. If your page isn’t moving, then you need to reassess. The answer is rarely to use more exact match anchor text.
Often times pages aren’t performing well because:
If you feel you have a 10/10 on those three facets, then:
Repeat this process over-and-over until you rank.
The entire point of using anchor cycling is to build a diverse and natural anchor profile.
Do you want to know the secret to a having a “natural” anchor profile?
The key is to be random and avoid patterns.
Take a look at these two examples:
Site #1 is the typical link profile you’ll see when someone is spamming anchor text.
Google’s algorithm can easily conclude that this site is building artificial links. A manual reviewer wouldn’t even be necessary.
Site #2 has a natural and diverse anchor profile.
It will outrank Site #1 with fewer backlinks and less keyword-rich anchor text.
It doesn’t matter whether you’re doing black, grey, or white hat SEO, this concept still applies to you.
Now that you understand how to cycle your anchors, let me show you WHERE to place your anchors.
Every link opportunity requires a unique anchor text strategy.
This is by far the biggest misstep I see people make.
They apply anchor text ratios and use cycling, but they place their anchor text the wrong way.
I would argue that this section is the most important part for you to understand.
Here is a list of every link type and exact anchor text you should use:
Concentrate your exact and partial match anchor text on your best link opportunities. “Best” link opportunities are often those that are difficult and expensive to get.
Here are some examples:
If you can score a link in the body of the content, then use a keyword-rich anchor. But if you can only get an author bio link, then use a branded (or unoptimized) anchor text.
Google cracked down on spammy guest posting practices a long-time ago. One consistent footprint is when people jam keyword-rich anchors in author bios. Don’t do this.
Resource pages are great opportunities to place exact or partial match anchors.
Using the title of your resource is an effective (and safe) route as well.
I don’t mess around with PBNs anymore, but you should use exact and partial match anchors. You invested money to buy the expired domain, so you should try to get the most out of it.
Go here to get 7 of my favorite untapped link building techniques.
All foundational (non-editorial) links should unoptimized anchor text.
Some examples include:
Only use branded, naked, or generic anchor text on these link types.
Now let me show you how to handle anchor text whenever you’re using 301 redirects.
A 301 redirect is permanent redirect. All of the anchor text from the page or website being redirected gets transferred to the new page.
Why does this matter?
It matters because spammy links and aggressive anchor text will transfer to your new page or domain.
Here’s what you need to do:
This will help combat anchor text over-optimization issues when you redirect.
You can be more liberal with your keyword-rich anchors on tier two and three.
Just don’t go crazy.
Here are tier two ratios that I stick to:
The same principles explained above apply here.
Concentrate your keyword-rich anchors on your best opportunities.
Here are my tier three ratios:
I always tell beginners to avoid exact or partial match domains. Why? Because they are super easy to over-optimize.
But if you already have one, let me show you how to optimize your anchor text the right way.
Here are the ratios I aim for with an exact match domain:
You’ll notice a few different things here.
First, I reduce the “Branded” anchor text percentages.
Why?
Because EMDs aren’t actually branded. They’re just keywords in a domain.
I also increase the amount of naked and generic anchor text. This helps combat over-optimization.
But there’s one thing you can do to make your life a lot easier.
Even if your domain is “exactmatchanchortext.com”, you can still create a brand name. So although your domain is “exactmatchanchortext.com”, your brand name could be “Growth Crew”.
Then you can build branded anchor text (“Growth Crew”) without getting any worries.
Websites rarely get penalized for just having over-optimized anchor text.
That’s because aggressive anchor text strategies are often accompanied by other poor practices. The truth is that websites get penalized because they’re doing a lot of stuff wrong.
Google doesn’t have “Penguin” or “Panda” updates anymore.
However, these concepts still apply. You could theoretically have over-optimized anchor text and not get penalized if you’re doing everything else right.
But like I said:
This is rare.
Most websites with over-optimized anchors also have low-quality links, low-quality content, poor UX, and will often be too aggressive with on-page SEO.
You’ll need to run an SEO audit to tackle these issues.
But let’s just focus on over-optimized anchor text.
The first question is:
I wanted to clear the air before I explain the strategies:
Disavowing is an absolute LAST resort.
There are two situations when it’s warranted:
That said:
You can recover from ALL algorithmic penalties without ever needing to use this tool.
If you have a manual penalty, then it may be necessary (I’ll be addressing manual penalties after this section).
Here are 3 ways to fix over-optimized anchor text without disavowing:
Before you go buck-wild removing links, listen carefully:
If you remove any link from your profile, your site’s authority will decrease.
EVEN IF THE LINK SUCKS.
You must replace the low-quality links you removed with high-quality links.
Just removing links won’t recover your rankings.
In fact:
It may hurt even more because you’re decreasing your site’s authority.
As I discussed in the section about anchor text placement, you should only use commercial / keyword-rich anchor text on “power” link sources.
If you made the unfortunate mistake of building backlinks on low-quality sources with keyword-rich anchors, then you have two options:
After you’ve done all you can do to remove keyword-rich anchors from spammy sources, then it’s time to jump into anchor text dilution.
Please notice that I said “spammy” sources.
Don’t go on a link-deleting spree because you will end up deleting links that are actually helping you.
This is the most common technique and it does work in many cases.
All you are going to do is build unoptimized backlinks to your website with nothing but branded, generic, and naked link anchors.
Absolutely no keyword-rich anchors!
Use the “foundational” links I explained in the previous section to dilute your anchor text profile.
Before Penguin 3.0, you could counter over-optimized anchors by using the dilution technique.
Diluting works, but you need to consider this:
Websites aren’t just penalized because of the existence of low-quality links.
They’re penalized because the ratio of low-quality to high-quality links in their profile is off.
In other words:
You need more quality links to offset the low-quality links. That’s why some websites can “get away” with low-quality links in their profile.
Here are some link types to help you dilute your anchor text profile:
These are the most costly, but are also the best for improving your overall link profile. Get as many as you can. Relevancy is king with or without a penalty.
Take the time to create business listings because it’s a perfect way to send quality link unoptimized anchors to your site. Just make sure your NAP-W information is consistent.
Go out and build REAL social profiles for your website. Populate the profiles with your information, content, etc.
Only use the best sites: Twitter, Facebook, Google +, Tumblr, etc.
These sites will give you a nice mix of NoFollow and Follow unoptimized anchors and will build trust for your website.
Create a quality press release and distribute it through a quality channel. Press releases are great for quickly getting unoptimized anchors from many different IPs. You will also build diversity in your link profile because of the NoFollow / Follow mix.
Remember in an earlier section when I said that anchor text travels through a 301 to the new website?
You are going to use this to your advantage to recover from an algorithmic penalty.
There are two variations of the 301 penalty recovery trick.
For the first variation, you will need to find quality expired domains through a service like Freshdrop. Make sure the anchor profile is clean and has very little keyword-rich anchors.
Look for a domain with branded, generic, and naked link anchors or what some people may refer to as a “natural” anchor profile.
Although you are not necessary using this expired domain for ranking purposes, it’s not a bad idea to find one with solid metrics.
Preferably DR 20 +, DA 20 +, and a Trust Flow of 10 +.
If you can find a domain that is relevant to yours, it will work even better.
Then just 301 redirect the expired domain to your penalized site and track the results.
For variation two, you are going to start fresh with a new website, but you are going to piggyback off the authority of your penalized domain (hopefully it has some).
Step 1: Buy a new BRANDED website (avoid EMD, PMD)
Step 2: Build high-quality branded backlinks to your new website
Use business directories, quality paid directories, niche relevant blog comments, press releases, etc. Only use branded anchor text.
Step 3: Build unoptimized backlinks to your penalized domain
The goal is to decrease the percentage of keyword-rich anchors. The percentage all depends on the severity your particular situation.
If you have 70% keyword-rich anchor text, then you will need to get that down to at least 30% or less. If you have 30% keyword-rich anchors, then you will want to get it down to 10% or less.
Step 4: Check your anchor profile with Ahrefs, Majestic, or Open Site Explorer.
Step 5: If you have cut your keyword-rich anchors in half, then it’s time to redirect your penalized site to the new domain.
This works because, A) you are using a new branded website with an established branded text anchor profile, B) you have improved the anchor profile of the penalized website, and C) you have transferred authority to a new domain.
It’s less of a headache and much more cost-effective to just start a new website, than to try to get out of a manual penalty.
Like I always tell my clients, getting a manual penalty is like going to prison for a felony.
Although you may get out of prison one day, you are still always going to have the felony on your record.
Do you really think Google wipes the slate clean for a website that was previously given a manual penalty?
Even if you do get the penalty lifted, ranking your site will never be easy and it’s always going to feel like “something is holding you back”.
I’ve heard this question a lot and I’ve actually done this many times.
The answer is: sometimes.
I know it’s an annoying answer.
If you want to raise a red flag, then change a non-keyword-rich anchor to a keyword-rich anchor. Google may or may not devalue a link when this happens, but it’s definitely not worth it.
Just leave the link how it is, and go acquire a link somewhere else.
Situations that won’t throw up a red flag:
1. Changing a keyword-rich anchor to a non-optimized anchor – going back and decreasing your amount of commercial anchor text can often increase your rankings. If your exact match anchors or keyword-rich anchors are above 25%, then you may want to consider unoptimizing some of those.
2. Deleting an anchor and placing it within a different part of the article – if you decide to change an anchor, you should always place the new one in a different part of the article. When you do this, it makes the anchor / link “new” in Google’s eyes.
You will be losing an aged link, but in theory, starting with a fresh link.
IMPORTANT: You should only change anchor text under extreme circumstances.
Most over-optimized anchor text issues can be solved with the techniques I listed in the penalty recovery section.
Tracking your anchor text is absolutely critical if you are building backlinks.
If you aren’t, you are basically shooting at a target blindfolded.
There are two ways to track:
1. Manually input every anchor text into a Google Sheet or Excel file
2. Use a tool like Linkio to streamline your anchor text monitoring and optimization.
I used to track my anchor text manually, but Linkio streamlines the entire process.
They pull anchor text from Ahrefs, Moz, and Google Search Console, which makes life a lot easier.
Regardless:
You need to be tracking your anchor text and optimizing throughout the entire link building process.
Anchor text is one very small piece of the SEO puzzle. Most websites are littered with on-site SEO, SEO content, and backlink quality issues.
These areas need to be tackled first. Once you’ve optimize those well, then dive into anchor text optimization. It can give you the edge you need to dominate your competitors.
Now to you:
Do you feel like an anchor text pro now?
Let me know your thoughts and questions below.
It’s finally arrived – conditional formatting in Google Data Studio! Conditional formatting is an important feature that can now be used to highlight interesting data points or emphasize concerning trends. While this new feature is just getting rolled out on GDS, there are a few places within the platform where this can be extremely helpful for your existing reports!…
The post 2 Ways to Use Conditional Formatting in Google Data Studio appeared first on Seer Interactive.
And boy, was it a doozy. We collected and analyzed more than 4 million data points across four cities and more than 20 business categories to understand how the local algorithm functions across the financial industry.…
The post 4 Lessons Learned From Producing An Industry Study appeared first on Seer Interactive.
Site Search is one of the most crucial aspects of a positive e-commerce user experience. According to Econsultancy, up to 30% of visitors will use the Site Search box, and those visitors convert at a 1.8x higher rate than visitors who don’t use Site Search.…
The post How Site Search Data Can Inform On-Site Optimizations for E-Commerce Sites appeared first on Seer Interactive.
This summer, digital marketers traveled to the City of Brotherly Love for 2 days of digital marketing insights at the Digital Summit conference. Several members of Seer’s Philly team took time out to head across town and hear some great speakers tell us about the future of our industry – and we’re sharing our biggest takeaways.…
The post How To Keep Your Audience Engaged With Your Content: Digital Summit 2019 Recap appeared first on Seer Interactive.
Executive presentations carry high-stakes. Do you have the right information? Is it compelling? Does it speak the language of what’s important to your executive decision makers? Using the Story Method as a guideline for approaching these meetings can provide a clear way to ensure your presentation makes its intended impact.…
The post The Story Method for Executive Presentations appeared first on Seer Interactive.
Don’t. Panic Whether you’re just kicking off a new client, or you’ve been working with them for years, the words ‘site migration’ is enough to strike fear into any SEO’s heart. Don’t panic though, as going through a migration doesn’t have to be your nightmare-fuel.…
The post 3 First Steps To Take When Your Client Says ‘Site Migration’ appeared first on Seer Interactive.
Writing copy for eCommerce can be tough. Chances are there are a ton of pages to optimize and limited space to write in. So how can you make the most of this opportunity to both bring potential customers to your site and get them to buy once they’re there?…
The post 3 Tips for Optimizing eCommerce Copy appeared first on Seer Interactive.
Seer has worked with multiple clients to help mitigate traffic and revenue loss during site redesigns and website migrations. Although Seer was not pulled in to assist with the redesign and migration for our client in the CPG industry from the beginning, our Technical SEO team worked with the client to reverse the loss experienced post migration. …
The post Seer Solves It: Website Migration Support Leads to 126% Increase in Traffic appeared first on Seer Interactive.
So you just landed your first SEO job? Congrats! (If you haven’t yet, maybe you can! Did you know we’re hiring?)
I’m sure you’re swimming in a sea of new faces, new processes, trainings, learning the jargon, tools, and more.…
The post The Essential SEO Starter Kit: 55 Resources for New Analysts appeared first on Seer Interactive.
So you want to develop an international presence for your website?
You’ve diagnosed a business need for an international footprint, you have the executive support needed, but…now what? An effective international strategy is going to be extremely different dependent upon countless factors, namely the country that your business is going to be servicing.…
The post 3 Tips For Creating an Effective International SEO Strategy appeared first on Seer Interactive.
For nearly every single client that I have ever worked on I have recommended some sort of educational content. By educational content I mean content that is informational and doesn’t really have the goal to generate revenue on it’s own, but act as a top part of the funnel for a new customer or a lead.…
The post The Value In Assisted Conversions appeared first on Seer Interactive.
In today’s age, the internet and business go hand in hand. The internet is an extensive platform filled with content that leaves consumers to their own devices. They must scavenge the web to find services or products to fit their individual needs.…
The post How To Choose The Right Digital Agency For Your Business appeared first on Seer Interactive.
Return on Investment (ROI) is a metric used to judge the success of an SEO strategy based on the estimated return of the initial investment or cost to push it live.
When estimating the performance of SEO, search volume and Organic traffic is always a great leading indicator; however, at the end of the day, it’s revenue that is the true measure of success.…
The post How to Calculate Estimated ROI for SEO appeared first on Seer Interactive.
There’s one thing about agencies I can guarantee – clients come and go. It’s not good, it’s not bad, it just is. Sometimes the stars just don’t align: budgets change, new CMOs have a new vision, companies get acquired, vendors get consolidated, the list is a mile long.…
The post 3 Steps to Keeping An At-Risk Client appeared first on Seer Interactive.
A/B testing is one of the quickest and lowest lift ways of using data to make changes on your website. By the end of this post, my goal is to convince you why A/B testing is a must for driving bottom-line improvements to your website.…
The post Google Optimize How To Guide appeared first on Seer Interactive.
Whether you’re a seasoned SEO professional or taking your first go at optimizing the keywords on your website, Google Search Console is a great place to start.
While keyword research tools can give you a great understanding of search demand and help you find new content opportunities to target, your website is likely sitting on a gold mine of keywords already.…
The post 3 Simple Ways to Use GSC to Boost Keyword Rankings appeared first on Seer Interactive.
One of the most exciting things about being a fashion blogger was when I started receiving blogger outreach emails from brands. This was super exciting: brands actually liked my blog enough that they wanted to work with me! But as someone who works in SEO, I couldn’t help but critique every outreach email I received.…
The post How to Write an Outreach Email: Good vs. Bad Email Examples appeared first on Seer Interactive.
Being able to determine the cause of an increase or decrease in traffic is a priceless skill. It allows you to anticipate declines and pivot your SEO strategy to prevent downward shifts, but also helps you identify wins as a result of the fantastic SEO work you’ve done!…
The post 18 Ways to Diagnose a Decline in Organic Traffic appeared first on Seer Interactive.
Wasted spend is no joke – Google generated ~$116 Billion on ads alone in 2018.*
We mined through millions of data points across 30 paid search accounts. On average, we found that companies were wasting 15% of their budget on irrelevant keywords.…
The post How to Find Wasted PPC Spend in Minutes appeared first on Seer Interactive.
Hearing that your client is hiring a new CMO can send any account manager into a panic. There are several red flags to raise when this happens, and it’s important for your team to understand how this will impact your relationship with the client.…
The post 5 Questions to Ask Your Client’s New CMO appeared first on Seer Interactive.
The problem with communicating the value of SEO is that unless you’re a subject matter expert, understanding how your marketing agency or in-house SEO team is driving a positive ROI can be a challenge. SEO can feel like a black box, and it can be hard to understand exactly what’s going on inside that black box.…
The post How to Communicate the Value of SEO to Executives appeared first on Seer Interactive.
During my time at Seer, I have had the pleasure of working with several managers who have been huge catalysts to my professional growth. Below is a list of seven practices that managers can follow that are absolute game changers to the long-term success and growth of the people they lead.…
The post 7 Ways Managers Can Empower Their Team Members appeared first on Seer Interactive.
While many digital marketers are familiar with closing the loop between GA 360 + Salesforce Sales Cloud by now – some still aren’t aware of the Google Analytics 360 native integration with Salesforce Marketing Cloud (SFMC) as well.
The native GA 360 Salesforce integration with Marketing Cloud allows for greater insights and activation points across SFMC campaigns, most of which can only be achieved using the paid connector.…
The post How to Integrate Google Analytics 360 & Salesforce Marketing Cloud appeared first on Seer Interactive.
Updated By: Meghan Evans
Whether you’re venturing into PPC for the first time or consider yourself an industry-pro, setting a PPC budget is critical. At Seer, we often get questions from clients about how we’re calculating our PPC budgets. Do we make it up?…
The post How Did You Come Up With My PPC Budget? appeared first on Seer Interactive.
You have two sites that you need to merge and you are busy checking off action items from your SEO Website Migration Checklist and Analytics Redesign Guide. But what does a migration mean for your PPC campaigns?
Too often, web developers underestimate the scope of a site migration and your PPC campaigns can suffer the consequences.…
The post PPC Checklist For Website Migrations appeared first on Seer Interactive.
To put it simply, site search lets you see what users are searching for on your site. You can analyze exactly who’s searching, what terms they’re searching for, and compare engagement for those that use this feature versus those that don’t.…
The post How to Augment Site Search Data in Google Analytics appeared first on Seer Interactive.
