With a lot of our tasks shifting to online: grocery shopping, schooling, doctor appointments, it’s no surprise that event planners and companies have found a way to adapt to this new way of living to bring together audiences through virtual conferences.…
The post How to Plan a Virtual Conference appeared first on Seer Interactive.
Contributors: Tim Moorhead, Tracy McDonald, Forrest Schaffer, & Rachel Venner
In the age of automation and smart bidding, does the “best practice” of segmenting keyword match types (Exact, Phrase, and Broad / BMM) by campaign or ad group really improve performance?…
The post Keyword Match Types: Aggregation vs. Segmentation appeared first on Seer Interactive.
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Howdy friends, Wil Reynolds here for another Wasteful Wednesday.
Today we’re going to talk about conferences and events. When someone puts the word conference or event at the end of a keyword, it usually means they were interested in a conference.…
The post Wasteful Wednesday with Wil Reynolds #9 – Keyword of the Week “Conferences” appeared first on Seer Interactive.
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Howdy friends! Wil Reynolds here for another Wasteful Wednesday and we’re going to talk about reopening the economy.
I’m a little afraid of what’s happening out there, but we’re talking about inefficiency in PPC, not politics today.…
The post Wasteful Wednesday with Wil Reynolds #8 – Keyword of the Week “Reopening the Economy” appeared first on Seer Interactive.
Back in 2019, Google rolled out Discovery Campaigns as a Beta. Seer launched these net new campaigns across several clients to see what the visually appealing ads could do for reaching clients’ goals and saw tons of success!
For one client, in particular, we had been seeing a decrease in homepage views Year Over Year for several months.…
The post New Changes to Google Discovery Campaigns & Ads appeared first on Seer Interactive.
There are many components of SEO, from content strategy and keyword research to outreach, user experience, and everything in between. If you’re new to the industry or looking to pivot career paths into the field, it can be overwhelming to grasp the wide variety of tasks you’ll be assigned in your everyday duties.…
The post 5 Technical SEO Tips for New SEOs appeared first on Seer Interactive.
Search News You Can Use’s Marie Haynes sat down with Google’s John Mueller to discuss how to best include and optimize content on e-Commerce category pages. Finding a balance between increasing the contextual relevance of an e-Commerce page and optimizing for users’ best interest has been an on-going battle for SEOs.…
The post How to Optimize E-Commerce Category Pages appeared first on Seer Interactive.
Have you done the research and found new content for your website? Well done, that’s half the battle. However, when you’re strapped for time and resources, how do you prioritize which content to create and post?…
The post How to Prioritize SEO Content Topics appeared first on Seer Interactive.
When migrating your site to a new domain, adding a new subdomain, or adding redirects to your site, there can be various implications on your SEO rankings and page authority.
Additionally, If you use Google Analytics, Google Tag Manager, and other tools to analyze your data with, it’s likely that your site’s domain is involved in the configuration of your analytics tools.…
The post How to Prepare Your Analytics for a Domain Migration appeared first on Seer Interactive.
Have you ever come home from work, put on some comfortable clothes, sat down, and continued to think about work? Maybe it’s an upcoming deadline, a project that’s taken an unexpected turn, or an interaction you had earlier in the day.…
The post How to Leave Work at Work appeared first on Seer Interactive.
Asking “why” until you get to the root cause is a skill that’s beneficial in many facets of digital marketing. Learn about the 5 Whys and when to use them.
A big part of being a digital marketing consultant is coming up with solutions to problems and challenges.…
The post 5 Whys: Ask “Why” Five Times to Identify Root Causes appeared first on Seer Interactive.
Publicly traded companies (like Apple and Snapchat) have a responsibility to their investors to disclose information about their financial performance and business operations. Within these financial statements, there is plenty of great information that SEO practitioners can incorporate to better serve clients.…
The post 3 Ways to Utilize Financial Statements for SEO appeared first on Seer Interactive.
CFO’s, Procurement, & Controllers are hitting you up:
“I need to make cuts. I need answers in 24 hours.”
You, the marketer, have no choice — you have to come back with where you are going to make cuts and the clock is ticking.…
The post Marketing in a Recession: Budget Cuts – The Scalpel vs The Sledgehammer appeared first on Seer Interactive.
How often has this happened to you? You’re about to have a meeting with someone on the client-side who doesn’t have a direct line of sight into your project and they don’t speak sessions and conversions.…
The post How To Calculate Digital Marketing ROI Using A 10-K appeared first on Seer Interactive.
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Howdy friends! Wil Reynolds here for another Wasteful Wednesday.
This Wednesday, we’re going to talk about acronyms — they’re not your friends. So let’s go over and show you how acronyms could be jacking up your ROI in your paid search accounts..…
The post Wasteful Wednesday with Wil Reynolds #7 – Keyword of the Week “Acronyms” appeared first on Seer Interactive.
Need to know about every Facebook and Instagram ad type but you don’t have time to search and click through a million Facebook help articles? Well, you’re in luck, because we’re about to save you a TON of time.…
The post The Ultimate Guide to Facebook & Instagram Ad Types appeared first on Seer Interactive.
Written by: Nicole Portman & Emmilly Best
The post Update Your Facebook Pixel for CCPA Compliance appeared first on Seer Interactive.
The data layer is basically a vehicle to pass information from your website into a tag management system (TMS), such as Google Tag Manager (GTM), and pretty much anywhere you want after that. This blog post is to be a “Data Layer 101” if you will.…
The post How to Quickly Leverage Your Data Layer for Enhanced Site Tracking appeared first on Seer Interactive.
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Recently, a lightbulb flickered on for me after reading my coworker, Jennifer Hester’s, blog about How to Start Your SEO Career in 4 Steps. Her post immediately resonated with me as a PPCer who graduated from college within the last few years.…
The post How to Start Your PPC Career in 4 Steps appeared first on Seer Interactive.
Read moreHow Long Does It Take to Get 4,000 Watch Hours on YouTube?
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What’s up friends, Wil Reynolds here for another Wasteful Wednesday, where I find a little thing that I’ve seen in some PPC accounts and share it with you so you can drop those CPAs and be the PPC hero that we all know you are.…
The post Wasteful Wednesday with Wil Reynolds #6 – Keyword of the Week “Names” Part II appeared first on Seer Interactive.
Maybe you’re unexpectedly unemployed, so you’re struggling to find time to volunteer amidst all the interviews and job applications. Perhaps, you’re yearning to make a positive contribution, but it feels like there aren’t enough hours in the day to juggle work and philanthropy.…
The post 10 Ways to Give Back & Gain Experience with Skills-Based Volunteering appeared first on Seer Interactive.
Have you ever found yourself uploading dozens of Facebook ads that are testing different headlines and descriptions and images and videos and CTAs and thought (in the most infomercial way possible) ‘there’s gotta be a better way!’? Well boy, do we have just the thing for you.…
The post Living Into Automation With Dynamic Facebook Ads appeared first on Seer Interactive.
Read moreHow to Get 4,000 Watch Hours on YouTube
Lead form extensions are ad extensions that show beneath search ads on mobile and tablet devices. They allow users to provide contact information directly through the ad on the search engine results page (SERP), rather than clicking through to the site and converting there.…
The post How to Use Lead Form Extensions in Google Ads appeared first on Seer Interactive.
Read more15 Ways to Get Free Backlinks (Without Begging)
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What’s up friends, Wil Reynolds back for another Wasteful Wednesday. If you are in the technology marketing space, this episode is for you.
I’ve decided to record this series to help you, the practitioner, be the freaking superhero in your company.…
The post Wasteful Wednesday with Wil Reynolds #5 – Keyword of the Week “Technology Terms” appeared first on Seer Interactive.
