As a total Facebook advertising newbie, when I learned about Facebook Ad Library I was floored! The Ad Library provides advertising transparency by offering a comprehensive, searchable collection of all ads currently running from across Facebook apps and services, including Instagram.…
The post Seer Solves It: Using Facebook Ads to Inform SEO Meta Data appeared first on Seer Interactive.
Written by: Marianna Morris & Jordan Frank
The first half of 2020 kicked off strongly, seeing year-over-year growth in global marketing budgets. Then, on the heels of one of the most transformative periods in recent history, we saw the world economy shift to crisis mode as the COVID-19 pandemic called for worldwide shut downs and stay-at-home orders.…
The post 5 Themes in CMO Sentiment from Gartner 2020-21 Spend Survey appeared first on Seer Interactive.
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What’s up, y’all? Wil Reynolds here for another wasteful Wednesday and this meircoles, we’re going to talk about Spanish words.
OK, we’re going to show you some examples of common Spanish words that we’ve seen trickle in a little bit here and there on different type of accounts.…
The post Wasteful Wednesday with Wil Reynolds #13 – Keyword of the Week “Languages” appeared first on Seer Interactive.
Responsive Display Ads are one of Google’s Smart Creative solutions. Similar to Responsive Search Ads, RDAs let advertisers upload assets (headlines, descriptions, images, logos), which Google will rotate and optimize based on expected performance.…
The post Google Ads Guide: Responsive Display Ads appeared first on Seer Interactive.
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What’s up y’all, Wil Reynolds here for another Wasteful Wednesday.
This Wednesday, we’re going to talk about showing up for “jobs searches”. You probably don’t want to market yourself when someone’s looking for a job and your company.…
The post Wasteful Wednesday with Wil Reynolds #12 – Keyword of the Week “Jobs” Part II appeared first on Seer Interactive.
Flirting with the idea of implementing Google’s Responsive Search Ads? Look no further. Here’s the guide you need to push you in the right direction.
Have you ever wondered what ad copy resonates best with your target audience?
“Yes!” you exclaim.…
The post Google Ads Guide: How to Leverage Responsive Search Ads appeared first on Seer Interactive.
In July 2020, Google announced that they would be launching an image extension beta program. Image extensions show alongside your ads on the search engine results page (SERP) with the goal of giving your ads greater visibility as well as improving overall performance.…
The post Google Ads Launches Image Extensions Beta appeared first on Seer Interactive.
WHEN: Thursday, October 22, 2020
WHERE: Worldwide 
COST: 100% of Sales donated to our charity partner — to be announced shortly!
FOR SPEAKER ANNOUNCEMENT & EARLY BIRD TICKET SALE
1-Day Virtual Marketing Conference
8 Speakers Focused on Where People & Data Intersect
100% of Ticket Sales Go To Charity
Network with Data-Loving Digital Marketers
We’re excited to announce our 2020 charity partnership in the coming weeks!…
The post Seerfest 2020: We’re Coming for You, World appeared first on Seer Interactive.
Read moreHow to Increase Website Traffic by 1,070% (SEO Case Study)
Big news for those of us who love both testing and qualitative data!
Hotjar and Google recently announced the ability to add some qualitative data to your Optimize tests.
Hotjar now automatically detects Google Optimize experiments on your site.
…The post Hotjar & Google Optimize Announce New Integration appeared first on Seer Interactive.
Contributors: Kim Jones, Sara Vicioso, William Bravo, Rachael Dinicola, Crystal Hopkins, & Brittany Palmer
You might have seen a recommendation in your Optimization Score Recommendations tab for “Implement Smart Display campaigns.” If you felt your eyes cross at yet another “smart” option, don’t worry – we’ll walk you through Smart Display from Z to A.…
The post Smart Display Campaigns: What Are They and How Do You Create Them? appeared first on Seer Interactive.
Yes, it’s another article about how you can adjust your advertising settings to be CCPA compliant. Let’s help you get to the information you need:
The post Update Your Google Ads Tags for CCPA Compliance appeared first on Seer Interactive.
Read moreHow Gael Breton Escaped Client SEO & Built a Full-Time Income Through Affiliate Marketing
Written By: Emily Pollock & Ashton Underwood
In the past, our education client typically focused their efforts on search campaigns vs. social due to search continuously hitting goals. However, when I joined the account, I was determined to prove value by leveraging Paid Social to help hit their goals.…
The post Restructuring an Education Facebook Account Drove a +4,527% Increase in CVR appeared first on Seer Interactive.
This post was written by: Francis Shovlin, Cori Graft, and Kevin Rutter
Now, more than ever, is the time to rethink where to invest in marketing, advertising and analytics.…
The post 5 Ways to Rethink Higher Education Marketing, Advertising & Analytics Investments appeared first on Seer Interactive.
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What’s up folks, Wil Reynolds here.
This is another Wasteful Wednesday, the series where I show you how to take some money back that you’re probably giving to Google, cause they don’t need anymore.
In today’s episode, we’re going to talk about three little letters that can waste you a lot of money…
P-D-F
When people add the word “PDF” next to a keyword, guess what the freak they want?…
The post Wasteful Wednesday with Wil Reynolds #11 – Keyword of the Week “PDF” appeared first on Seer Interactive.
Thank you to the Seer MozCon 2020 team for taking notes and contributing to this post: Emily Goss, Tyler Cameron, Lauren Konyves, Robert Conklin, Chris Evans, Jordan Strauss, Rachel DiNicola, Kati Polaski, Allison Hahn
We are into the second half of this year and after facing economic shutdowns, being reminded of the importance of social impact, and the need for accurate news and information, marketers have seen a long road. …
The post Five Breakout Themes Following MozCon 2020 appeared first on Seer Interactive.
Disclaimer: Seer is a certified GA 360 reseller & Adobe Community Solution Partner.
The post Google Analytics 360 vs Adobe Analytics: Key Differences appeared first on Seer Interactive.
Live Chat is another way for users and potential customers to get in contact with your company. Users can start a chat with a chatbot first and eventually talk to a real person via live chat.…
The post A Quick Chat(bot) Goes A Long Way appeared first on Seer Interactive.
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What’s up everybody, Wil Reynolds here for another Wasteful Wednesday.
This Wednesday, we’re talking about manuals, BORING stuff. You do not want to pay for people looking for user manuals.
Query: “POS machine user manual”
If I type in “POS machine”, cool, I get it, all you lovely advertisers.…
The post Wasteful Wednesday with Wil Reynolds #10 – Keyword of the Week “Manuals” appeared first on Seer Interactive.
Whether you are an SEO or just wanting to further target your audience in business, there are endless questions you can ask. Below, I lay out questions that can help you and your team delve into your target audience and better understand consumer behavior.…
The post 10 Questions to Discover Your SEO Target Audience appeared first on Seer Interactive.
Written By: Rebecca Feinberg, Joe Meola, Teresa Lopez & Jane Brady.
The percentage of bank Tweets that included the word “sorry” or “apologize” increased by 8,273% from March 14, 2020 to April 15, 2020. …
The post How Banks Can Minimize Customer Frustration appeared first on Seer Interactive.
But Emmilly, I’m not in Analytics. Why should I care about conversion tracking?
Fair question, but let me tell you why conversions are important to everyone.
The post PPC Conversion Tracking 101: Setting Up Tracking appeared first on Seer Interactive.
According to Qualtrics, 33% of people say that not taking advantage of the crisis to maximize profits makes them trust brands more. Both AdWeek and Edelman report that consumers want companies to provide solutions, not just sell things.…
The post Use Paid Media to Build Funnels Now for Long Term Success appeared first on Seer Interactive.
