Written By: Nicole Portman & Emmilly Best
Originally Published: July 4, 2020 | Last Updated: Sep 30, 2020
Facebook’s Limited Data Use feature protects Facebook advertisers from violating consumer privacy laws outlined in CCPA. Advertisers have until October 20, 2020 to update the Facebook Pixel to be compliant with CCPA.
The post Update Your Facebook Pixel for CCPA Compliance appeared first on Seer Interactive.
Watch Episode 17 on “Government”:
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What’s up friends, Wil Reynolds here for another Wasteful Wednesday.
Today we’re talking about the gobment, G-O-B space M-E-N-T, the gobment.
We’re going to talk about government websites.…
The post Wasteful Wednesday with Wil Reynolds #17 – Keyword of the Week “Government” appeared first on Seer Interactive.
The impact of Apple’s Privacy Update this week won’t be significantly different than what was already announced in February around ITP 2.1 (see our blog post on this).
The main thing to note is that in December 2020, all cross-site tracking on DuckDuckGo’s Tracker Radar will be turned OFF by default in any browser running on iOS or iPadOS.
…The post Apple’s Privacy Update: Impact of Safari 14 Tracking Preventions appeared first on Seer Interactive.
We’re in the day and age where in Paid Search, you have to test, test, and test some more. But how do you measure results in a data driven way?
You may have caught our previous post of 3 Ways to Leverage Kenshoo – How We Use It, but I’ll be diving into another feature we love here at Seer: Kenshoo Experiments.…
The post Kenshoo Experiments: Set Your A/B Tests Up For Success appeared first on Seer Interactive.
In today’s world effective measurement, integration, and use of customer behavior data is critical to success. A large portion of this measurement happens on websites, apps, or some combination of the two. To capture this data, businesses generally turn to inserting JavaScript code (aka third-party tags) onto their website.…
The post Server-Side Tagging in Google Tag Manager: What is It? appeared first on Seer Interactive.
Has this ever happened to you?
All your organic leading indicators look good – your organic visibility is strong and your rankings haven’t fluctuated – but, for some reason lagging indicators like traffic, conversions, revenue, etc.…
The post 3 Ways to Use Google Trends for Marketing appeared first on Seer Interactive.
Search Engine Optimization (SEO) is something we all may have heard of, whether you work at an agency or in-house on a marketing team. SEO consists of many different facets of content, technical, user experience and authoritative strategies, but at the end of the day it all comes down to business and making our clients or business money.…
The post How to Conduct an SEO SWOT Analysis appeared first on Seer Interactive.
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What’s up friends Wil Reynolds here for another Wasteful Wednesday.
Today, I’m going to take a quick step back to remind you why I’m even doing this, many, many years ago, about three or four, I started seeing our clients showing up for keywords that didn’t make sense for them and getting clicks.…
The post Wasteful Wednesday with Wil Reynolds #16 – Keyword of the Week “Why” appeared first on Seer Interactive.
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What’s up friends. This wasteful Wednesday is brought to you by Michael Kleven. Dude respect, man, thanks for commenting on some of my posts and for all of you out there, if you have ideas that you want to share with the broader community, shoot me over a comment.…
The post Wasteful Wednesday with Wil Reynolds #15 – Keyword of the Week “Pictures” appeared first on Seer Interactive.
Written by: Alex Turbett, Grant Edrington, & Chris Konowal
This post contains the one day of data we had from this surprise Google Ads change at the time of writing. We will continue to monitor the impact and send updates on what we’re seeing to keep you informed.…
The post Google Ads Removes Search Terms for 28% of Paid Search Budgets appeared first on Seer Interactive.
With companies slowly rolling back into the office as stay at home orders are lifting across the country, we know navigating a partially remote can be challenging. Seer is no stranger to working with team members in and out of the office since we launched the opportunity for team members to join our entirely remote team and have always offered unlimited WFH hours.…
The post How to Work with a Partially Remote Team appeared first on Seer Interactive.
Keyword research is the process of uncovering the priority terms, phrases, and questions to optimize your content around. These terms are the foundations for optimizing your metadata, on-page copy, and even internal links.
Keyword research is one of the building blocks of SEO.…
The post What is Keyword Research for SEO? appeared first on Seer Interactive.
As Google states in their introduction to segmentation, “A segment is a subset of your Analytics data”. Seems simple enough, right? Basically, segmenting allows us to drill down into hyper specific groupings of the visitors to websites.…
The post Segmenting in Google Analytics appeared first on Seer Interactive.
Navigating SEO strategy content can be a confusing place filled with tons of strategies that may or may not be outdated. As time passes and Google Bots get smarter, SEO strategy changes.
Below, I will outline strategies that will ultimately allow you to answer consumer questions with ease and create a fundamental strategy that is flexible and adheres to Google’s ever-changing landscape.…
The post 10 Ways to Improve Your SEO Strategy appeared first on Seer Interactive.
Even if you feel the content on your site is complete and thorough, frequently asked question (FAQ) pages can help fill in the gaps that are missing or provide high-level answers to your customers’ most common questions. But do they add any value from a search engine optimization (SEO) standpoint?…
The post Creating SEO-Friendly FAQ Pages appeared first on Seer Interactive.
Read moreMiles Beckler Has Over 152,000 YouTube Subscribers (Here’s How He Did It)
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Howdy folks, Wil Reynolds here and I’m back for another Wasteful Wednesday.
This Wednesday, I want to remind you of an oldie, but goodie, Homework and Quiz sites, they are definitely taking money out of your accounts, and you pretty much have no idea that you’re spending that money.…
The post Wasteful Wednesday with Wil Reynolds #14 – Keyword of the Week “Quiz Sites” appeared first on Seer Interactive.
At Seer, we are constantly evaluating and evolving our Tech Stack as it relates to how we launch, manage, optimize and report on Paid Media campaigns. We are proud to be a professional partner of Kenshoo—however, our team of PPC experts has experience across several 3rd party management tools and adopt based on client needs and requirements.…
The post How Seer Leverages Kenshoo In Our Tech Stack appeared first on Seer Interactive.
