Wednesday, June 23, 2021

Page Experience Update: Mobile-Friendliness

Since 2015 mobile-friendliness has been a ranking signal, and after 2018 mobile-first indexing has been the default.

Now, coming in mid-June 2021, the Page Experience update will cite mobile-friendliness as a key signal.

In This Article:

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Types of TikTok Ads & How to Use Them

Since TikTok is so new, and there’s such a limited amount of information out there about it — many marketers feel unsure about advertising on the platform.

In 2020, TikTok became the fastest growing entertainment platform with nearly 1 billion active users world-wide.

The post Types of TikTok Ads & How to Use Them appeared first on Seer Interactive.



Sunday, June 20, 2021

What is Influencer Marketing?

If you had suggested launching an influencer campaign to your marketing department 10 years ago, you likely would have been greeted with blank stares. The word “influencer” wasn’t even officially added to the English dictionary until 2019.

Since the birth of Instagram in 2010, however, influencer marketing has exploded into a popular means of brand expansion and sales generation.…

The post What is Influencer Marketing? appeared first on Seer Interactive.



Google Ads Guide: Creating, Managing & Leveraging Audiences

Google Ads has several options for targeting or excluding users from campaigns based on specific demographics, shared interests, and more.

In this post, we’ll be walking through each of the different Audience Types that you can leverage for targeting in your Google Ads campaigns. 

The post Google Ads Guide: Creating, Managing & Leveraging Audiences appeared first on Seer Interactive.



Monday, June 7, 2021

2021 Google I/O Conference: Quick Recap

It’s that time of the year again, that’s right, time for Google I/O

As digital marketers, we are more invested than the average human in the monster that is Google so our team always looks forward to hearing how the tech giant is making moves across their consumer and partner products / services.

The post 2021 Google I/O Conference: Quick Recap appeared first on Seer Interactive.



Wednesday, June 2, 2021

People of Seer: Meet Jennifer Hester

People of Seer

Welcome to our very first People of Seer! In this series, you’ll get to meet our team and learn about what makes them the best around (in our humble opinion).

💡 Jennifer Hester, Sr. SEO Associate & Animal Whisperer


 

Philly Edition Q&A:

How would you explain what it is like working at Seer to an alien?

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