SEO Sparks: April 2022

Wednesday, April 27, 2022

What is Google Cache?

Google cache is a feature of Google search that provides copies of web pages that are available to searchers independent of the live pages on the original website. Google makes a copy of the web page at a certain moment in time and serves that copy of the webpage if requested by the user.…

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Why Consumer Connection is Important for Brands in 2022

This post was written by: Yuzuka Akasaka, based on Seerfest 2022.

What is the (Perceived) Role of Business in Social Issues?

The ongoing COVID-19 pandemic has changed everything, and continues to affect our everyday lives.

One result is a significant global decrease in trust in institutions like governments and media.…

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Tuesday, April 26, 2022

Performance Max Scales Leads Efficiently Across Several Channels At Once

What is Performance Max (PMAX)?

Google recently made their once Beta campaign type now accessible to all advertisers. The ever-improving and always automating king of Search declares Performance Max campaigns “a new way to serve Google ads across YouTube, Display, Search, Discover, Gmail and Maps from a single campaign.…

The post Performance Max Scales Leads Efficiently Across Several Channels At Once appeared first on Seer Interactive.

People of Seer: Meet James Corr

People of Seer with James Corr

Welcome back to People of Seer: San Diego Edition! In this series, you’ll get to meet our team and learn about what makes them the best around (in our humble opinion).

James Corr, Senior Team Lead – Analytics, budding Real-Estate Investor, Chef, and NBA Commentator

Q&A with James:

What are some of your passions outside of your work at Seer?

…

The post People of Seer: Meet James Corr appeared first on Seer Interactive.

Sunday, April 24, 2022

What is Crawl Budget & Why Does it Matter for SEO?

You’ve heard of web crawlers, spiders, and Googlebot, but do you know that these crawlers have limits to what they can and can’t crawl on a website? Keep reading to learn about this important budget within SEO (search engine optimization).