What are Floodlight goals?
According to Google, Floodlight is a system that Search Ads 360 and Campaign Manager use to track and report conversions across engines. A Floodlight activity, or goal, is a specific conversion that you track.
Enable Auction time bidding and reap the Floodlight benefits
Google recently announced Auction Time Bidding (ATB) for Search Ads 360 (SA360), which also requires Default Conversion Goals (DCG).…
The post Use Floodlight Goals in Google Ads with Default Conversion Goals appeared first on Seer Interactive.
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