Facebook’s Attribution Window is Changing from 28 to 7 Days in 2021

Written By: Jacqueline Briggs-Gill & Emmilly Best

What Happened?

Last month Facebook announced that they will be making changes regarding their attribution window settings. 

Facebook will be removing the 28-day attribution option and instead, defaulting to 7-day attribution. The initial change was set for October 2020 but it has since been pushed to Q1 of 2021.…

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