Wednesday, December 9, 2020

The Untapped Potential of Microsoft Ads’ Zero-Click Queries

How to Use Microsoft Ads to Gain Search Term Insights

In September of this year, Google Ads removed search terms for 28% of paid search budgets. Google stated that the search terms report “only includes terms that a significant number of users searched for, even if a term received a click.”

Advertisers now have significantly reduced visibility into which search queries trigger their ads, even if they drive a click or conversion.…

The post The Untapped Potential of Microsoft Ads’ Zero-Click Queries appeared first on Seer Interactive.



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