3 Best SEO Jobs Near St Louis, MO (Hand-Selected)

Looking for awesome SEO jobs in St. Louis, Missouri? Good news: We’ve hand-selected the top ...

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The post SEO Blog first appeared on Gotch SEO.

Can SEO Make You Rich in 2022? Here’s the Truth

Yes, SEO can make you rich if you know what you’re doing. In fact: SEO ...

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Advanced Ahrefs Review + How to Use It (Like an SEO Pro)

Looking for an Ahrefs review that doesn’t suck? You’re in the right place. I’ve been ...

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The post SEO Blog first appeared on Gotch SEO.

Psycho Cybernetics Summary & Review (10 Actionable Insights)

Need a Psycho Cybernetics summary? You’re in the right place. Psycho-Cybernetics by Maxwell Maltz is ...

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Paperform Review for 2021 (+ How to Use It)

Looking for an unbiased Paperform review? Keep reading. There are hundreds of form builders to ...

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The post SEO Blog first appeared on Gotch SEO.

How to Start an SEO Company (A-Z Process)

Want to start an SEO company in 2021? You’re in the right place. It doesn’t ...

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The post SEO Blog first appeared on Gotch SEO.

6 Ways to Grow Your SEO Agency in 2022

Want to start or grow an SEO agency this year? This is for you. In ...

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How Ruan Marinho Grew His SEO Agency from $10k/mo to $100k/mo

Ruan Marinho is the founder of the SEO agency, Develomark, and a long-time member of ...

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How Alan Silvestri Built a Successful Niche SEO Agency From Scratch!

The link building industry is super competitive! So how did Alan Silvestri breakthrough and build ...

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Become a SEO Mastermind with Nathan Gotch (Interview with HighLevel)

In this interview, you’ll learn: 💥 SEO Campaigns 4 pillars 💥 Applying the ICE approach ...

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We Tested Display Expansion for Search & Here’s What We Found

Over the last several months, Google has recommended enabling the Google Display Network for Search campaigns that are not meeting their daily budget goals. Essentially, no new assets are required, as Google will re-purpose the text ads the campaigns are currently running, though you have the option to add Responsive Display Ads to help optimize performance.…

The post We Tested Display Expansion for Search & Here’s What We Found appeared first on Seer Interactive.

Attitude of Gratitude: 3 Seer Team Themes from 2021

The Persian Poet, Rumi, had a lot to say about being grateful:

“Wear gratitude like a cloak and it will feed every corner of your life.”

“Thankfulness brings you to the place where the Beloved lives.”

And one of my favorites…

“Gratitude is the wine for the soul.…

The post Attitude of Gratitude: 3 Seer Team Themes from 2021 appeared first on Seer Interactive.

How Tracking My Time Has Changed My Working Style

If you work at an agency (even if not!) and have always thought tracking your time was a drag, or have been reluctant to let the practice of time tracking change your life, this is your sign!

As a data nerd, the thought alone of having all of that information on myself to look back on was enough to get my little heart pumping.…

The post How Tracking My Time Has Changed My Working Style appeared first on Seer Interactive.

How to Change Roles within a Company

So, you’re thinking about switching teams? I’ve been there! I’ve been at Seer for almost 5 years now, and at the beginning of 2021, I decided I would switch from the SEO team over to the Analytics team. It took a lot of research, patience, and encouragement from my both the SEO and Analytics teams, but I made the jump nonetheless. …

The post How to Change Roles within a Company appeared first on Seer Interactive.

We Tested Pure Broad Match Keywords & Here’s What We Found

This post was written by: Chris Konowal, Kylene Holup, and Crystal Hopkins.

As a Paid Media Manager, I’m sure you’ve been seeing Pure Broad Match expansions show up as a recommendation within Google Ads over the last several months.…

The post We Tested Pure Broad Match Keywords & Here’s What We Found appeared first on Seer Interactive.

People of Seer: Meet Allison Worms

People of Seer

Welcome back to People of Seer: Philly Edition! In this series, you’ll get to meet our team and learn about what makes them the best around (in our humble opinion).

Allison Worms, Associate Project Manager, Musical Theater Aficiando and Runner

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Philly Edition Q&A:

Where are you coming from?

…

The post People of Seer: Meet Allison Worms appeared first on Seer Interactive.

Why Seer Invests so Much in Training

When I got my first “real” job, my training consisted of watching a couple hours of training and safety videos, job shadowing, and then on-the-floor training for a couple of days. Granted, the learning curve wasn’t very steep, but I learned the value of proper training. …

The post Why Seer Invests so Much in Training appeared first on Seer Interactive.

Performing a Blog Content Audit in 3 Easy Steps

This post was written by: Bryan McKeon.

The internet has no shortage of blog content. In fact, more than 7 million blog posts are published every single day.

With all that content being generated daily, what are the chances that all of those posts are still relevant after being published for a few years?…

The post Performing a Blog Content Audit in 3 Easy Steps appeared first on Seer Interactive.

Do I Need to Disavow Links?

Disavowing Links

On the Technical SEO Team at Seer, we often get asked if using Google’s Disavow Tool is the answer to a link-related problem the client is dealing with. In most situations, the answer is no.

Below are some reasons you should and should not use the Disavow Tool from Google for your website.…

The post Do I Need to Disavow Links? appeared first on Seer Interactive.

Continuous Scrolling in SERPs and New Title Tag Guidance

Continuous Scrolling in SERPs

Google recently announced the introduction of continuous scrolling on mobile devices for “most English searches”.

What You Need to Know

Google announced on The Keyword and on Twitter that they’ve rolled out “continuous scrolling” which shows more than the standard 10 results on the first page of mobile search results.…

The post Continuous Scrolling in SERPs and New Title Tag Guidance appeared first on Seer Interactive.

Do I Need to Disavow Links?

Disavowing Links

On the Technical SEO Team at Seer, we often get asked if using Google’s Disavow Tool is the answer to a link-related problem the client is dealing with. In most situations, the answer is no.

Below are some reasons you should and should not use the Disavow Tool from Google for your website.…

The post Do I Need to Disavow Links? appeared first on Seer Interactive.

Continuous Scrolling in SERPs and New Title Tag Guidance

Continuous Scrolling in SERPs

Google recently announced the introduction of continuous scrolling on mobile devices for “most English searches”.

What You Need to Know

Google announced on The Keyword and on Twitter that they’ve rolled out “continuous scrolling” which shows more than the standard 10 results on the first page of mobile search results.…

The post Continuous Scrolling in SERPs and New Title Tag Guidance appeared first on Seer Interactive.

Top 10 Best Kansas City SEO Companies for 2021

Are you searching for the best Kansas City SEO company to help you to improve ...

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The post SEO Blog first appeared on Gotch SEO.

Top 10 Best Houston SEO Companies for 2021

Are you looking for the best Houston SEO company to help you rise to the ...

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The post SEO Blog first appeared on Gotch SEO.

Top 10 Best San Diego SEO Companies for 2021

Are you looking for the best San Diego SEO company? Then keep reading. We’ve completed ...

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The post SEO Blog first appeared on Gotch SEO.

Top 10 Best Minneapolis SEO Companies for 2021

Are you looking for the best Minneapolis SEO services? You’re in the right place. We’ve ...

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The post SEO Blog first appeared on Gotch SEO.

Top 10 Best Atlanta SEO Companies for 2021

Are you looking for the best Atlanta SEO company for 2021? Keep reading because we’ve ...

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The post SEO Blog first appeared on Gotch SEO.

Top 10 Best Nashville SEO Companies for 2021

Are you looking for the best Nashville SEO services? You’re in the right place. We’ve ...

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The post SEO Blog first appeared on Gotch SEO.

Top 10 Best Chicago SEO Companies for 2021

Are you looking for the best Chicago SEO services? With our unbiased list, you can ...

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The post SEO Blog first appeared on Gotch SEO.

Top 10 Best Miami SEO Companies for 2021 [100% Unbiased]

Looking for the best Miami SEO services? You’re in the right place. This list is ...

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The post SEO Blog first appeared on Gotch SEO.

Paid Social Creative Best Practices Guide 2021

Social media is undoubtedly one of the best marketing tools to connect with existing customers and introduce brands to new users.

With over 91% of US businesses relying on social media to drive up sales and produce leads, the paid social media landscape has become increasingly saturated and ever more complicated by the implications of iOS14 and the cookieless future of social media. …

The post Paid Social Creative Best Practices Guide 2021 appeared first on Seer Interactive.

What is Google Discover & How Do You Optimize For It?

What Is Google Discover? 

First launched in 2016 under the name Google Feed, Google has since revamped this Google mobile app feature to its current version: Google Discover.

Since its release in 2018, Google Discover has gained over 800 million monthly active users. …

The post What is Google Discover & How Do You Optimize For It? appeared first on Seer Interactive.

Top 10 Best Austin SEO Companies for 2021

If you’re looking for an unbiased data-driven list of the best SEO companies in Austin ...

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The post SEO Blog first appeared on Gotch SEO.

Top 10 Best New York City SEO Companies for 2021

Are you looking for the best New York City SEO companies? You’re in the right ...

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The post SEO Blog first appeared on Gotch SEO.

Top 10 Best Los Angeles SEO Companies for 2021

Are you looking for the best Los Angeles SEO company for 2021? Keep reading because ...

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The post SEO Blog first appeared on Gotch SEO.

Domain Extensions 101: .Com vs .Net vs .Org

Whether you’re starting a business and need a website or looking into a site migration — your decision between these 3 top-level domains (TLD) could potentially make or break your digital presence. 

Set yourself up for success with an informed decision about your website’s domain extension!…

The post Domain Extensions 101: .Com vs .Net vs .Org appeared first on Seer Interactive.

Why Google is Updating How Page Titles are Displayed & What You Can Do About It

This post was written by: Katie Kirchner & Rebecca Feinberg.

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Google Has Updated the Way It Serves Web Page Titles

Until now, website owners were in control of how their page titles were displayed in search results. In August, Google announced that it is testing updates to how title tags are generated on the engine’s results page.…

The post Why Google is Updating How Page Titles are Displayed & What You Can Do About It appeared first on Seer Interactive.

How Do Search Engines Work

Search engines work by crawling hundreds of billions of web pages, indexing them, and serving them to you.

When you type a query into a search engine, web crawlers, known as bots or spiders, crawl thousands, sometimes millions of pages in their index, choose which are most relevant (based on many factors), and serve you an answer.…

The post How Do Search Engines Work appeared first on Seer Interactive.

Social SEO: How SEO and Paid Social Media Can Work Together

This post was written by: Ismaeel Elkhateeb.

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What is Social SEO?

In the world of digital marketing, we know how important it is to gain visibility and attract relevant traffic from multiple channels. From SEO to Paid Social to Paid Search, we optimize these channels to perform at the highest level.…

The post Social SEO: How SEO and Paid Social Media Can Work Together appeared first on Seer Interactive.

Seer Solves It: Paid Social Creative Fatigue Analysis

This post was written by: Kara Mehnert & Rachel Danto.

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As marketers, we know the line between effective frequency and ad fatigue on Facebook is very thin. The Paid Social and Data Strategy teams here at Seer wanted to develop an analysis to showcase how often after seeing a client’s creative does click-through-rate begin to drop — without needing to rely on additional and expensive 3rd-party management or creative analysis platforms.…

The post Seer Solves It: Paid Social Creative Fatigue Analysis appeared first on Seer Interactive.

Top 10 Best Albuquerque SEO Companies for 2021

Are you looking for the best Albuquerque SEO Companies? We’ve compiled the top 10 based ...

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The post SEO Blog first appeared on Gotch SEO.

Top 10 Best Boston SEO Companies for 2021

Do you need help from the best SEO companies in Boston to transform your digital ...

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The post SEO Blog first appeared on Gotch SEO.

Top 10 Best Dallas SEO Companies for 2021

Are you looking for the best Dallas SEO services for 2021? That’s what these unbiased ...

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The post SEO Blog first appeared on Gotch SEO.

Top 10 Best St. Louis SEO Companies for 2021

Looking for the best St Louis SEO company? You’re in the right place. This is ...

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The post SEO Blog first appeared on Gotch SEO.

How to Scale Your Link-Building Strategies for SEO

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About The Author

Matthew is the VP of Marketing at HubSpot and a partner at Traffic Think Tank. He’s the founder of The Coin Offering, an educational website focused on blockchain technology, and the co-host of The Decrypting Crypto Podcast.…

The post How to Scale Your Link-Building Strategies for SEO appeared first on Seer Interactive.

Why MSV Is Declining In Importance

Only targeting Search Volume metrics puts a limitation on business growth and the ability to achieve conversion goals.

Although Search Volume, also known as Monthly Search Volume (MSV), is a good indicator of a topic’s popularity, it does not mean that this will translate into website visits for your brand.…

The post Why MSV Is Declining In Importance appeared first on Seer Interactive.

Top 10 Best Fort Lauderdale SEO Companies for 2021

Are you looking for the best Fort Lauderdale SEO companies? If you’re looking to boost ...

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The post SEO Blog first appeared on Gotch SEO.

Top 10 Best Scottsdale SEO Companies for 2021

Are you looking for the best Scottsdale SEO companies for 2021? Keep reading because we’ve ...

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The post SEO Blog first appeared on Gotch SEO.

The Way Minors Experience The Internet Has Changed

This post was written by: Sam Merikallio and Kara Mehnert.

With this week’s news of significant changes to both Facebook and Google’s Ad Policies with minors, the digital landscape with how brands engage and promote to their youngest clientele has been drastically altered.…

The post The Way Minors Experience The Internet Has Changed appeared first on Seer Interactive.

Page Experience Update: HTTPS

In 2014, Google called for “HTTPS everywhere.”

Fast forward 7 years. What has happened since then, and what does HTTPS mean for page experience? Find out why HTTPS is preferred over HTTP and how to check your URLs for HTTP status below.…

The post Page Experience Update: HTTPS appeared first on Seer Interactive.

How to Get Hired After Being Turned Down From a Job: From Rejection to Redemption

Any type of rejection is tough. Investing time, effort, and emotional stock into an exciting opportunity and just like that⁠— Poof! You’re back at square one and feeling defeated. 

As a Sr. People Ops Manager at Seer, I have to communicate hiring decisions to candidates and unfortunately, it often entails being the bearer of bad news.…

The post How to Get Hired After Being Turned Down From a Job: From Rejection to Redemption appeared first on Seer Interactive.

Boost Your PPC Conversion Rate with Smart Landing Page Segmentation

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About The Author

 Co-Founder | SuperSonic

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Bringing the right visitor at the lowest possible cost is only half of the battle to achieve a good ROI with paid traffic. Your landing page must convert this visitor into money.…

The post Boost Your PPC Conversion Rate with Smart Landing Page Segmentation appeared first on Seer Interactive.

10 Free Black Subscribe Buttons for YouTube

Download All Black Subscribe Buttons *Includes .ai, transparent .png, and .svg versions of each button ...

Keep Learning >10 Free Black Subscribe Buttons for YouTube

The post SEO Blog first appeared on Gotch SEO.

Do Inc 5000 Companies Suck at SEO? (New Case Study)

I’m obsessed with SEO, but does your company need it to get into the Inc ...

Keep Learning >Do Inc 5000 Companies Suck at SEO? (New Case Study)

The post SEO Blog first appeared on Gotch SEO.

People of Seer: Meet Lindsey Scott

People of Seer

Welcome back to People of Seer: Philly Edition! In this series, you’ll get to meet our team and learn about what makes them the best around (in our humble opinion).

Lindsey Scott, Operations Lead – Business Strategy & Client Engagement, Philly Food Scene Aficionado

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Philly Edition Q&A:

Where do you live?

…

The post People of Seer: Meet Lindsey Scott appeared first on Seer Interactive.

How Ruan Marinho Grew His SEO Agency to $100,000/mo

Ruan Marinho is the founder of the SEO agency, Develomark, and a long-time member of ...

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The post SEO Blog first appeared on Gotch SEO.

How Keval Shah Grew His Ecommerce SEO Agency Beyond $50,000/mo

Keval Shah is an e-commerce SEO expert, founder of a successful agency, and a long-time ...

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The post SEO Blog first appeared on Gotch SEO.

How Alan Silvestri Grew His Link Building Agency

The link building industry is super competitive! So how did Alan Silvestri break through and ...

Keep Learning >How Alan Silvestri Grew His Link Building Agency

The post SEO Blog first appeared on Gotch SEO.

How to Build an SEO Empire (with Brett Helling)

In today’s interview, I’m talking with one of our awesome Gotch SEO Academy students, Brett ...

Keep Learning >How to Build an SEO Empire (with Brett Helling)

The post SEO Blog first appeared on Gotch SEO.

Conversion Tracking in a World Without Cookies

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This post was written by: Sara Vicioso and Emma Welcher.

Balancing Measurement Needs While Respecting User Privacy

Measurement is a fundamental component of digital marketing used to determine ROI across media channels, gain insights on creative messaging and testing, understand which targeting is driving results, inform optimizations, and more.…

The post Conversion Tracking in a World Without Cookies appeared first on Seer Interactive.

Thanking My Team for the Year We Turned Away Millions of Dollars

This is my first attempt at writing a blog … To be honest, I never really thought I had enough interesting things to say to fill a screen, but knew this story had to be told.

While I’m big on written brevity and beg for bulleted emails, this somehow turned into a 2,000 word piece.…

The post Thanking My Team for the Year We Turned Away Millions of Dollars appeared first on Seer Interactive.

Page Experience Update: Mobile-Friendliness

Since 2015 mobile-friendliness has been a ranking signal, and after 2018 mobile-first indexing has been the default.

Now, coming in mid-June 2021, the Page Experience update will cite mobile-friendliness as a key signal.

In This Article:

• Mobile-Friendliness as a Key Ranking Signal
• How is Mobile Experience Quantified?

…

The post Page Experience Update: Mobile-Friendliness appeared first on Seer Interactive.

Types of TikTok Ads & How to Use Them

Since TikTok is so new, and there’s such a limited amount of information out there about it — many marketers feel unsure about advertising on the platform.

In 2020, TikTok became the fastest growing entertainment platform with nearly 1 billion active users world-wide.

…

The post Types of TikTok Ads & How to Use Them appeared first on Seer Interactive.

What is Influencer Marketing?

If you had suggested launching an influencer campaign to your marketing department 10 years ago, you likely would have been greeted with blank stares. The word “influencer” wasn’t even officially added to the English dictionary until 2019.

Since the birth of Instagram in 2010, however, influencer marketing has exploded into a popular means of brand expansion and sales generation.…

The post What is Influencer Marketing? appeared first on Seer Interactive.

Google Ads Guide: Creating, Managing & Leveraging Audiences

Google Ads has several options for targeting or excluding users from campaigns based on specific demographics, shared interests, and more.

In this post, we’ll be walking through each of the different Audience Types that you can leverage for targeting in your Google Ads campaigns. …

The post Google Ads Guide: Creating, Managing & Leveraging Audiences appeared first on Seer Interactive.

2021 Google I/O Conference: Quick Recap

It’s that time of the year again, that’s right, time for Google I/O. 

As digital marketers, we are more invested than the average human in the monster that is Google so our team always looks forward to hearing how the tech giant is making moves across their consumer and partner products / services.…

The post 2021 Google I/O Conference: Quick Recap appeared first on Seer Interactive.

People of Seer: Meet Jennifer Hester

People of Seer

Welcome to our very first People of Seer! In this series, you’ll get to meet our team and learn about what makes them the best around (in our humble opinion).

Jennifer Hester, Sr. SEO Associate & Animal Whisperer

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Philly Edition Q&A:

How would you explain what it is like working at Seer to an alien?

…

The post People of Seer: Meet Jennifer Hester appeared first on Seer Interactive.

Dear Google, What Should Psychics Do?

This post was written by: Kim Dougherty and Leah Hillegas.

COVID-19 instilled a heightened sense of uncertainty, ultimately resulting in shifts in general life behavior. To cope with this sense of uncertainty, people have sought out advice, from therapists, and counselors, to intuitive advisors and psychics. …

The post Dear Google, What Should Psychics Do? appeared first on Seer Interactive.

6 Do’s & Don’ts to Prepare for the Page Experience Update

We all know the Page Experience Update is coming. While we’re unsure of the exact date Google will launch this algorithm update — now is as good a time as any to do what we all can to prepare.

Historically, Google has been rather vague about how to prepare for / respond to algorithm changes.…

The post 6 Do’s & Don’ts to Prepare for the Page Experience Update appeared first on Seer Interactive.

Designing for Accessibility: Improving User Experience for Everyone

More than 1 BILLION people worldwide have a disability or impairment.

That’s why Seer Interactive and O3 World are teaming up in time for the 10th Anniversary of Global Accessibility Awareness Day on May 20th, 2021 to discuss the importance of accessible design.…

The post Designing for Accessibility: Improving User Experience for Everyone appeared first on Seer Interactive.

UX Checklist Series: Accessible Design

A few months ago, I found myself in a full leg brace following knee surgery. Everyday things I took for granted (like sitting in a chair!) suddenly became very challenging.

There are a handful of particularly stressful moments I remember well, but the moments I remember most are all the small gestures people did to help me—from the receptionist at my doctor’s office who brought out a little footstool so I could comfortably sit down, to the bus driver who pulled up *seamlessly* to a high curb so I could step off with ease—those people made choices, and those choices helped me.…

The post UX Checklist Series: Accessible Design appeared first on Seer Interactive.

Transferable Skills: How to Get a Job in Digital Marketing Right Out of College

You’ve picked up a lot in the past few years of college, even if you don’t realize it. No matter what you actually majored in, you’ve got plenty of valuable skills that will easily transfer to the workplace. 

Take it from me — I’m a recent graduate from the class of 2020 and I have a liberal arts college degree in English literature.…

The post Transferable Skills: How to Get a Job in Digital Marketing Right Out of College appeared first on Seer Interactive.

Snapchat Launches ‘Back to School’ Resource Center

Snapchat Provides Insights Into Back to School Season for Marketers

Snapchat’s new ‘Back to School’ resource center provides trend and platform stats, as well as insights and case studies, for marketers to prepare their BTS strategies.

Check out the breakdown below of some of these ‘Back to School’ resources that brands can leverage across Snapchat, to penetrate the market at every stage of the shopping journey this upcoming school year.…

The post Snapchat Launches ‘Back to School’ Resource Center appeared first on Seer Interactive.

Bringing Transparency to a “Job Seekers” Market: Introducing Seer’s Total Compensation Calculator

The Talent Team at Seer entered the New Year with a heavy requisition load and a precise hiring target for the first quarter of 2021: hire 27 team members by the end of Q1. (We’ve closed 26 to date!) 

These new hires fill a variety of roles across several divisions within the company — including SEO, Paid Media, Data Strategy, Analytics, Business Strategy, and People Operations. …

The post Bringing Transparency to a “Job Seekers” Market: Introducing Seer’s Total Compensation Calculator appeared first on Seer Interactive.

Free SEO Masterclass for 2021

What you will learn: 1. How to optimize the bare-bones essentials – these are factors ...

Keep Learning >Free SEO Masterclass for 2021

The post SEO Blog first appeared on Gotch SEO.

Why Facebook Conversions API Matters in a Cookie-Less Future

It is no surprise that the plan by Apple and Google to depreciate third-party cookies is a concerning topic among advertisers tasked with accurately attributing conversions while respecting user privacy.

To combat these huge shifts in the industry and to help advertisers continue to deliver successful and measurable campaigns, Facebook is urging the use of its Conversions API which gives more power over the data that is sent to Facebook.…

The post Why Facebook Conversions API Matters in a Cookie-Less Future appeared first on Seer Interactive.

Multiple Vendors vs. Single AOR: Which is Best for Your Organization?

Written By: Emily Capuano & Meagan Jubb

As companies begin to grow and scale, so should their marketing efforts, and likely this triggers the need for support. 

Branding agencies, design shops, full service advertising conglomerates; there are a lot of offerings to navigate.…

The post Multiple Vendors vs. Single AOR: Which is Best for Your Organization? appeared first on Seer Interactive.

The Wait is Over: Apple’s i0S 14.5 Update Is Here

iOS 14.5 is Finally Here and This is What You Need to Know for Facebook

We knew this day would come, but until now, did not have a firm grasp of exactly when.  Directly following Apple’s 2021 Event, it was announced that iOS 14.5 is expected to roll out by April 30.…

The post The Wait is Over: Apple’s i0S 14.5 Update Is Here appeared first on Seer Interactive.

Google Update Postponed: Page Experience as a Ranking Factor

Back in November, Google announced that as of May 2021, page experience signals will be included in Google Search ranking. This will update the Google algorithm to incorporate new signals to determine search ranking. In April, we learned that this is now postponed, and Google will not start rolling out the Page Experience Update until mid-June.…

The post Google Update Postponed: Page Experience as a Ranking Factor appeared first on Seer Interactive.

How to Set Up Google Analytics 4 (GA4) Web Tracking

With all we’ve been hearing about Google Analytics 4 (GA4) and how it’s one of the biggest changes to Analytics we’ve ever seen, it can feel intimidating to know where to begin. While there’s still a lot of unknowns, one of the best ways to set yourself up for success is by setting up a basic web install of GA4. …

The post How to Set Up Google Analytics 4 (GA4) Web Tracking appeared first on Seer Interactive.

Google Display Network vs. DV360: Which is Best?

GDN and DV360: Are they really the same? 

When speaking to clients about programmatic efforts, we often run into questions like:

• What’s the difference between GDN and DV360?
• Why should I be willing to pay extra for DV360 access?
• What value does this bring?

…

The post Google Display Network vs. DV360: Which is Best? appeared first on Seer Interactive.

Your iMovie Crashes When Importing? Here’s the Fix

If you’re annoyed because your iMovie keeps crashing when importing, you’re not alone! This is a common problem that many iMovie users face. It is so common, that by now you are probably wondering why it hasn’t been solved. Video editing using iMovie can be a nightmare because of this. At a point, I thought ...

Read moreYour iMovie Crashes When Importing? Here’s the Fix

The post SEO Blog first appeared on Traffic 2x.

Anchor Text: Definitive Guide

What is anchor text and how do you optimize it for maximum SEO performance? That’s what this guide is all about. You’re going to learn: What is Anchor Text? 9 Different Types of Anchor Text How to Build Relevance Without Exact Match Anchors The Right Anchor Text to Use How to Rank With Less Backlinks ...

Read moreAnchor Text: Definitive Guide

The post SEO Blog first appeared on Traffic 2x.

We Analyzed 10,000 Keywords – Here’s the Best CMS for SEO

The last thing you want to do is start a debate about the best Content Management System (CMS) for SEO. (Especially on Twitter). That’s why I decided to look at the data instead. In fact: My team and I analyzed the top 10 ranking SERPs (Search Engine Results Pages) for 10,000 unique keywords to see ...

Read moreWe Analyzed 10,000 Keywords – Here’s the Best CMS for SEO

The post SEO Blog first appeared on Gotch SEO.

Programmatic Advertising 101: A Guide for PPC Managers

Updated By: Molly Quinn

Focusing my day-to-day solely on paid search practices is fairly new to me as I have recently started as a PPC Associate here at Seer Interactive. Of course, coming from a full-service agency, I assisted with the PPC campaigns but my background primarily comes from traditional and programmatic advertising.…

The post Programmatic Advertising 101: A Guide for PPC Managers appeared first on Seer Interactive.

Programmatic Advertising 101: How It Works

This post was updated March 2021

Programmatic advertising continues to grow in popularity, as spending on programmatic digital ads in the US grew by 10.4% in 2020. This projection, according to eMarketer, is planning to continue to grow into 2022, with $96.59B. …

The post Programmatic Advertising 101: How It Works appeared first on Seer Interactive.

How to Work on a Draft in Data Studio While Viewers See a Published Version

Data Studio can be an extremely powerful tool for making business decisions — used by marketers, business execs, and anyone who wants to leverage data visualization for reporting and analysis. 

Need a refresher on what exactly Google Data Studio is and how to use it?

…

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Wasteful Wednesday #25 – Keyword of the Week “Scholar”

Watch Episode 25 on “Scholar”:

← Watch Episode 24 on “Definitions”

Read the Transcript on Episode 25 on “Scholar”:

What’s up friends, Wil Reynolds here and I’m back for another Wasteful Wednesday.

This Wednesday I decided to look for clues and domains around Google Scholar.…

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Tackling Mental Health at Seer

Working at Seer in 2020+

When you ask Seer team members about the pace at Seer, the answer is some form of ‘fast’. We move fast, we break things. That pace is great for innovation, autonomy, and exploration. But, it can also bring challenges.…

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Leverage Programmatic SEO (& Scale Your Approach)

When to Leverage Programmatic SEO and How to Scale Your Approach

If you’ve attended any webinar, conference or even blog post round up in the last 1-2 years, you’ve probably heard words like “automation”, “scale”, “personalization”, “privacy” and “programmatic” come up.…

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The 6 Things That Made a Difference in My Virtual Onboarding Experience

2020 has changed A LOT of things, to say the very least. With the switch to working in an office to working from home, naturally companies have adjusted how they onboard new employees. Virtual or not, successful onboarding remains one of the crucial pieces of employee retention. …

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How to Write SEO Content That Ranks in 2021

Knowing how to create SEO content (the right way) separates the amateurs from the pros. In this guide, I’ll show you my exact SEO content creation process step-by-step. So if you want to rank #1 on Google, keep reading because exceptional powerful SEO content is the lead domino for getting more organic search traffic. Let’s ...

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Pattern of Privacy: Who Needs to Prepare for a Cookie-Less Future?

What’s Happening in the World of Cookies & Data Privacy? 

Like winter, the removal of (third-party) cookies is coming. While we know this affects digital marketing across the board, which marketers need to worry most? 

Well… everyone! 

In this post, we’ll walk you through:

• A brief history of privacy updates
• What are 1st and 3rd party cookies?

…

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Optimize 360 vs Optimizely: Which is Right for Enterprise Testing?

So, you’ve been using a free A/B testing and personalization tool and now you’re ready to put your money where your mouth is …

A/B testing has long been a critical piece of effectively optimizing your website — while personalization has proven to be both the present and future of what users expect on high quality sites (just ask Amazon or Netflix).…

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Google Analytics Guide: Remarketing Audiences

This post was written by Claire Dabney & Sonika Chandra.

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Remarketing Audience Overview

If you haven’t dabbled in creating remarketing audiences using Google Analytics yet, odds are you’ve probably heard the term remarketing audiences before (if not don’t worry we will cover it in this post).…

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10 Free Yellow Subscribe Buttons for YouTube

Download All Yellow Subscribe Buttons *Includes .ai, transparent .png, and .svg versions of each button

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10 Free White Subscribe Buttons for YouTube

Download All White Subscribe Buttons *Includes .ai, transparent .png, and .svg versions of each button

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10 Free Red Subscribe Buttons for YouTube

Download All Red Subscribe Buttons *Includes .ai, transparent .png, and .svg versions of each button

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10 Free Purple Subscribe Buttons for YouTube

Download All Purple Subscribe Buttons *Includes .ai, transparent .png, and .svg versions of each button

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10 Free Pink Subscribe Buttons for YouTube

Download All Pink Subscribe Buttons *Includes .ai, transparent .png, and .svg versions of each button

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10 Free Green Subscribe Buttons for YouTube

Download All Green Subscribe Buttons *Includes .ai, transparent .png, and .svg versions of each button

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10 Free Blue Subscribe Buttons for YouTube

Download All Blue Subscribe Buttons *Includes .ai, transparent .png, and .svg versions of each button

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The COMPLETE On-Page SEO Checklist for 2021

Some people think on-page SEO is just throwing your keywords on the page. WRONG! There’s an art and science to on-page optimization. That’s why today I’m going to show you my step-by-step on-page SEO checklist. You’ll never need another checklist after you read this. This 80-Point On-Page SEO Checklist Will Force Google to Rank Your ...

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How to Get 4,000 Watch Hours on YouTube (FAST!)

In this guide, I’m going to show you how to get 4,000 watch hours on YouTube. Since I began my journey on YouTube, I’ve accumulated 97,000 watch hours: And if I was able to do it with my cringe-worthy videos, then you can too. So the first question is: How Long Does It Take to ...

Read moreHow to Get 4,000 Watch Hours on YouTube (FAST!)

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How to Get Backlinks Like an SEO Pro (NEW Guide for 2021)

How do you get more backlinks in 2021? Well, this website you’re on right now has 38,000 backlinks from 3,070 unique domains. And in this guide, I’ll show you 7 ways to get more backlinks like a link building pro. In fact, you’re going to learn: What are Backlinks? 8 Characteristics of Quality Backlinks 3 ...

Read moreHow to Get Backlinks Like an SEO Pro (NEW Guide for 2021)

The post How to Get Backlinks Like an SEO Pro (NEW Guide for 2021) first appeared on Gotch SEO.

How to Find a Remote Marketing Internship in 2021

This post was written by a Past Seer Intern.

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In September 2019, I was a senior marketing major at my university, itching to spread my wings into a digital marketing career.

If you are a senior right now, you’ll understand; finding internships is all that anyone’s talking about right now.…

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Should You Buy Backlinks?

Is it a good or bad idea to buy backlinks in 2021? That’s what this guide is all about. Let’s dive right in. Is Buying Backlinks a Good Idea? Buying backlinks is against Google’s Webmaster Guidelines. That means you’ll get a Google penalty if you get caught. And such a Google penalty will kill your ...

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Duplichecker Review for 2021: Read This Before Using

Duplicate content is a major cause for concern for site owners. Google favors sites with fresh and unique content. The main goal of their search engine is to give the best result for a user’s search query, right? A piece of content found on five other sites probably doesn’t fit that criteria. Not only that, ...

Read moreDuplichecker Review for 2021: Read This Before Using

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SERPs: What Are They & Why Are They Important for SEO

There are hundreds of millions of pages on the internet – but none as coveted as search engine results pages. In the world of SEO, visibility in the SERPs is competitive and critical for enhanced visibility. 

What are SERPs?

By definition, search engine result pages (SERPs) are web pages that search engines, such as Google, show in response to a user’s search query. …

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4 Steps to Take When Diagnosing a Spike in Organic Traffic

As an SEO, your first thought when you see an increase in organic traffic may be to rejoice and pat yourself on the back, but a spike in organic traffic may not be indicative of strong organic performance. After all, organic performance doesn’t happen in a vacuum. …

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Why You Should Bid on Your Own Brand Terms

This post was originally published in May 2018 and last updated February 2021.

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It’s a challenge for a business to achieve the performance and reach the goals you set for yourself in such a competitive PPC space. Who doesn’t want to increase ad performance and see the most value possible for the money spent on paid search?…

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Guide to HTTP Status Codes

What’s an HTTP Status Code? And why does it matter? Great question!

What is an HTTP Status Code

An HTTP Status Code Element is a server response to a request from a browser with a 3 digit integer. 

For example, when you landed on this particular article, your browser sent a request to the server to access this page and the server responded with an HTTP status code of 200.…

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SEO Case Study: 534% More Organic Traffic

We grew a client’s organic search traffic by 534%. Here’s how we did it: How to Grow Organic Search Traffic by 534% Using AMP…? The client in this case study runs a media website in the competitive legal space. Here’s what we did to grow their organic traffic in a short amount of time: 1. ...

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How to Check Your Sites Technical SEO Health in Under 60 Minutes

Technical SEO Technical Health is important to your overall website’s organic performance just as much as keywords, link building, content ideation, etc may be. Busy marketer with only 90 minutes to get a general sense of whether your site is healthy or not?…

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What is Duplicate Content and How Does it Impact SEO?

What is Duplicate Content?

Duplicate content is when the same or similar content appears across more than one URL. There is exact 1:1 duplicate content that can be created in many ways (which we’ll get into below) and similar content that contains overlapping search intent.…

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3 SEO KPIs You Should Be Tracking

You’ve started a brand new Search Engine Optimization (SEO) program; maybe you’ve built the perfect in-house team or partnered with a brand new agency. The next step is to set your KPIs, or Key Performance Indicators, for the program. Sure, we’ve all heard about SEO keywords and links, but there’s more to it, right?…

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What Does Google Ads Match Type Update Mean for Search?

At its core, Google Ads main priority is to connect businesses with the right audience at the right time. Google wants both the advertiser and the searcher to find value in the experience, therefore the engine is constantly evolving to better understand intent and thus drive value for both sides. …

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A Digital Marketer’s Guide to Crisis Management

Crisis Management in 2021

2020 was unprecedented to say the least. And although the optimist in me hopes for the best in 2021, I have to say I just don’t know. 

Marketing can be difficult in such a tremulous time.…

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How Jonathan Kiekbusch Built SEO Butler from Scratch!

Jonathan Kiekbusch is the founder of SEO Butler (formally PBN Butler) and he’s a super successful entrepreneur. One thing that Jonathan does tremendously well is building systems. So if you’re trying to figure out how to scale your company or SEO services, then you have to listen to this. Learn more about Jonathan & SEO ...

Read moreHow Jonathan Kiekbusch Built SEO Butler from Scratch!

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Camp Seer: Our Philly Event Space Gets a Quarantine-Friendly Make-Over

Seer’s founder, Wil Reynolds, is never one to sit on a good idea — especially when it will help his team.

After a conversation in our Seer Parents Chat group with a fellow working-parent having trouble getting their kids outdoors and active during the snowy Philly winters — Camp Seer was born!…

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“Should I Delete Instagram?” (14 GOOD & 7 BAD Reasons)

Have you ever asked yourself: “Should I delete Instagram?” You’re not alone. In fact: I deleted Instagram off my phone many years ago and it’s been liberating. However, it’s not for everyone. Here are some good and bad reasons for deleting Instagram. 14 Good Reasons to Delete Instagram You aren’t happy with your progress in ...

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The post "Should I Delete Instagram?" (14 GOOD & 7 BAD Reasons) first appeared on Gotch SEO.

How to Use the GA4 Demo Account

It’s been awhile since Google first introduced Google Analytics 4 aka “GA4” to the public back in October 2020 (ICYMI, read our post here).

Since then, we’ve seen the industry get excited about the eventual switchover from Universal Analytics to GA4 with a slew of webinars (like our Q&A in December 2020 where we answered over 40+ questions about GA4 from our community), video content from Google, and articles from thought leaders such as Simo Ahava.…

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How to Add Subscribe Button on YouTube Video (2021)

YouTube is an excellent platform and way to attract users to your brand and products. Many people are visual learners and need this type of interaction to understand the benefits of doing business with and following you. You may be wondering how to add subscribe button on YouTube video (2021) to ensure that users are ...

Read moreHow to Add Subscribe Button on YouTube Video (2021)

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How to Make Multiple Youtube Channels With One Email (2021)

Youtube is the most popular free video hosting service. With more than two billion monthly users, it is an excellent marketing resource for vloggers and businesses of all shapes and sizes. For most video content creators, one Youtube channel is enough. However, for some – businesses and creators who are experts in more than one ...

Read moreHow to Make Multiple Youtube Channels With One Email (2021)

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How to See YouTube Tags (2021)

So, here we are assuming you are a small business or brand, or a vlogger with a Youtube channel. The whole idea behind you producing quality video content is to get your name out there and to do that, you want your videos to rank as high as possible. After Google, Youtube is the second-biggest ...

Read moreHow to See YouTube Tags (2021)

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