It is no surprise that the plan by Apple and Google to depreciate third-party cookies is a concerning topic among advertisers tasked with accurately attributing conversions while respecting user privacy.
To combat these huge shifts in the industry and to help advertisers continue to deliver successful and measurable campaigns, Facebook is urging the use of its Conversions API which gives more power over the data that is sent to Facebook.…
The post Why Facebook Conversions API Matters in a Cookie-Less Future appeared first on Seer Interactive.
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