Why Facebook Conversions API Matters in a Cookie-Less Future

It is no surprise that the plan by Apple and Google to depreciate third-party cookies is a concerning topic among advertisers tasked with accurately attributing conversions while respecting user privacy.

To combat these huge shifts in the industry and to help advertisers continue to deliver successful and measurable campaigns, Facebook is urging the use of its Conversions API which gives more power over the data that is sent to Facebook.…

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Multiple Vendors vs. Single AOR: Which is Best for Your Organization?

Written By: Emily Capuano & Meagan Jubb

As companies begin to grow and scale, so should their marketing efforts, and likely this triggers the need for support. 

Branding agencies, design shops, full service advertising conglomerates; there are a lot of offerings to navigate.…

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The Wait is Over: Apple’s i0S 14.5 Update Is Here

iOS 14.5 is Finally Here and This is What You Need to Know for Facebook

We knew this day would come, but until now, did not have a firm grasp of exactly when.  Directly following Apple’s 2021 Event, it was announced that iOS 14.5 is expected to roll out by April 30.…

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Google Update Postponed: Page Experience as a Ranking Factor

Back in November, Google announced that as of May 2021, page experience signals will be included in Google Search ranking. This will update the Google algorithm to incorporate new signals to determine search ranking. In April, we learned that this is now postponed, and Google will not start rolling out the Page Experience Update until mid-June.…

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How to Set Up Google Analytics 4 (GA4) Web Tracking

With all we’ve been hearing about Google Analytics 4 (GA4) and how it’s one of the biggest changes to Analytics we’ve ever seen, it can feel intimidating to know where to begin. While there’s still a lot of unknowns, one of the best ways to set yourself up for success is by setting up a basic web install of GA4. …

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Google Display Network vs. DV360: Which is Best?

GDN and DV360: Are they really the same? 

When speaking to clients about programmatic efforts, we often run into questions like:

• What’s the difference between GDN and DV360?
• Why should I be willing to pay extra for DV360 access?
• What value does this bring?

…

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Your iMovie Crashes When Importing? Here’s the Fix

If you’re annoyed because your iMovie keeps crashing when importing, you’re not alone! This is a common problem that many iMovie users face. It is so common, that by now you are probably wondering why it hasn’t been solved. Video editing using iMovie can be a nightmare because of this. At a point, I thought ...

Read moreYour iMovie Crashes When Importing? Here’s the Fix

The post SEO Blog first appeared on Traffic 2x.

Anchor Text: Definitive Guide

What is anchor text and how do you optimize it for maximum SEO performance? That’s what this guide is all about. You’re going to learn: What is Anchor Text? 9 Different Types of Anchor Text How to Build Relevance Without Exact Match Anchors The Right Anchor Text to Use How to Rank With Less Backlinks ...

Read moreAnchor Text: Definitive Guide

The post SEO Blog first appeared on Traffic 2x.

We Analyzed 10,000 Keywords – Here’s the Best CMS for SEO

The last thing you want to do is start a debate about the best Content Management System (CMS) for SEO. (Especially on Twitter). That’s why I decided to look at the data instead. In fact: My team and I analyzed the top 10 ranking SERPs (Search Engine Results Pages) for 10,000 unique keywords to see ...

Read moreWe Analyzed 10,000 Keywords – Here’s the Best CMS for SEO

The post SEO Blog first appeared on Gotch SEO.

Programmatic Advertising 101: A Guide for PPC Managers

Updated By: Molly Quinn

Focusing my day-to-day solely on paid search practices is fairly new to me as I have recently started as a PPC Associate here at Seer Interactive. Of course, coming from a full-service agency, I assisted with the PPC campaigns but my background primarily comes from traditional and programmatic advertising.…

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Programmatic Advertising 101: How It Works

This post was updated March 2021

Programmatic advertising continues to grow in popularity, as spending on programmatic digital ads in the US grew by 10.4% in 2020. This projection, according to eMarketer, is planning to continue to grow into 2022, with $96.59B. …

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