GA4 and BigQuery: Now Accessible for All
Gone are the days when only GA360 users had access to the native BigQuery integration. Even users on the free version can easily connect their GA4 data to BigQuery now.
So before we get too far ahead of ourselves, let’s recap some of the biggest benefits of connecting GA data to BigQuery for those that have never had or taken advantage of the opportunity:
- Advanced querying – BigQuery allows you to run more sophisticated analyses than what you are able to easily do within the GA interface.
The post GA4 and BigQuery: The Dynamic Duo appeared first on Seer Interactive.
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