The goal of both SEO and accessibility is to make your content more available to visitors regardless of the device they’re using or the situation they’re in. A focus on accessible content can drive revenue for your organization and save money.…
The post What SEOs Should Know About Accessibility appeared first on Seer Interactive.
Google Analytics 360 has been a valuable, premium option for many enterprises that loved much of what GA had to offer but that needed premium support. But for some it may still not have been worthwhile to upgrade their Universal Analytics properties.…
The post 4 Reasons to Consider New Google Analytics 360 appeared first on Seer Interactive.
Google has put deadlines in place for all users to switch to Google Analytics 4:
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IMPORTANT: To continue using Google Analytics beyond these dates, you will have to use a GA4 property.…
The post When Universal Analytics Will Officially Stop Collecting Data appeared first on Seer Interactive.
Any effective search marketing strategy should combine both paid and organic data and leverage tools to glean competitor insights. This allows us to identify gaps in our own strategy and emulate and improve upon tactics used by competitors.
But which tools do we need and how can we compile these findings in an actionable, impactful way?…
The post How to Use SEMRush to Identify Search Trends and Competitor Insights appeared first on Seer Interactive.
The post was written by: Yuzuka Akasaka, based on this Wil Reynolds talk.
Marketing leaders have some pretty tall order questions to tackle in order to be successful, like:
The post Scaling Marketing Innovation to Empower Clients appeared first on Seer Interactive.
