When Universal Analytics Will Officially Stop Collecting Data

Universal Analytics Will Officially Stop Collecting Data in 2023

Google has put deadlines in place for all users to switch to Google Analytics 4: As of July 1, 2023, all standard Universal Analytics properties will no longer collect data Properties with GA360 enabled, will continue to collect data through October 1, 2023

IMPORTANT: To continue using Google Analytics beyond these dates, you will have to use a GA4 property.…

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