In 1994, Jeff Bezos quit his job and set up Amazon in his garage. A year later, the first item was purchased from Amazon – a book. Within 30 days, it had made $20,000 per week in sales across 45 different countries. 25 years later, and Amazon is a household name. It is the largest ...
Read moreThe Amazon Stats That Every Retailer Should Know
The post The Amazon Stats That Every Retailer Should Know first appeared on Gotch SEO.
High-quality backlinks have 8 characteristics including relevance, traffic, authority, link profile quality, editorial standards, outbound link quality, indexation, and anchor text. In this guide, I’ll dive into each of those qualities so you only get the highest quality backlinks imaginable. Let’s dive in. 8 Characteristics of Quality Backlinks 1. Relevance You should spend most of ...
Read moreWhat is a Quality Backlink? 8 Key Indicators to Look For
The post What is a Quality Backlink? 8 Key Indicators to Look For first appeared on Gotch SEO.
Are you looking for ways to get free backlinks? Perfect because I’m going to show you 15 ways to score new backlinks for free. Method #7 is my “go-to.” Let’s dive in. 15 Proven Ways to Get Free Backlinks Before I show you tactics, you must understand one essential part of this process. There is ...
Read moreHow to Get Free Backlinks in 2021 (15 Proven Methods)
The post How to Get Free Backlinks in 2021 (15 Proven Methods) first appeared on Gotch SEO.
Backlinks are created when one website links to another website. Google (and other search engines) consider backlinks to be “votes” for a page. In fact, Google’s original PageRank algorithm used backlinks as a signal of content quality. Many studies have found a correlation between backlinks and organic search engine rankings. In this guide, I’ll show ...
Read moreWhat Are Backlinks and Do They Still Matter in 2021?
The post What Are Backlinks and Do They Still Matter in 2021? first appeared on Gotch SEO.
Do you need help from the best SEO companies in Boston to transform your digital marketing strategies for a better bottom line? Our unbiased guide will help you find the best Boston SEO company to take your content marketing to the new level! Having analyzed dozens of SEO companies and the quality of SEO services ...
Read moreTop 10 Best Boston SEO Companies for 2020
The post Top 10 Best Boston SEO Companies for 2020 first appeared on Gotch SEO.
You can sell backlinks and make a killing online in 2021. In fact: We used to sell backlinks and earned $470,998 and acquired 507 customers. In this guide, I’m going to show you how to sell backlinks (just like we did). Let’s dive in. 12 Easy Ways to Sell Backlinks Online 1. Position Your Service ...
Read moreHow to Sell Backlinks (and Earn $470,998 Online)
The post How to Sell Backlinks (and Earn 0,998 Online) first appeared on Gotch SEO.
Looking for the best SEO companies in St. Louis to help you improve your Google rankings and organic search traffic? You’re in the right place. This is an unbiased list and none of these companies have paid for placement. Our detailed ranking criteria are below. With that, here are the top St. Louis SEO companies. ...
Read moreTop 10 Best St. Louis SEO Companies for 2020
The post Top 10 Best St. Louis SEO Companies for 2020 first appeared on Gotch SEO.
Are you looking for the Best Albuquerque SEO Companies? Search engine optimization is the key to success for your business marketing strategy. Search engine optimization helps you to improve your web presence to engage with users and improve the chances of turning them into customers to grow your business. Are you searching for the best ...
Read moreTop 10 Best Albuquerque SEO Companies for 2020
The post Top 10 Best Albuquerque SEO Companies for 2020 first appeared on Gotch SEO.
Looking for the best SEO companies for 2020? We analyzed 438 marketing agencies across the USA to see who’s the best in search engine optimization. Our data-driven approach will ensure that you only work with SEO agencies that actually know what they’re doing. After analyzing hundreds of award-winning top SEO companies across the United States, ...
Read moreWe Analyzed 438 SEO Companies (Here’s the Top 10)
The post We Analyzed 438 SEO Companies (Here's the Top 10) first appeared on Gotch SEO.
Steve Toth is the founder of SEO Notebook (awesome SEO newsletter) and SEO That Ranks (SEO consulting agency). He was also the full-time SEO Strategy Lead at FreshBooks. Steve has a wealth of knowledge when it comes to SAAS SEO. In this episode, you’ll learn: The best way to build a career as an in-house ...
Read moreHow to Master SAAS SEO with Steve Toth (SEO Notebook)
The post How to Master SAAS SEO with Steve Toth (SEO Notebook) first appeared on Gotch SEO.
Watch Episode 22 on “Local Intent”:
← Watch Episode 21 on “Google vs. Bing”
Read the Transcript of Episode 22 on “Local Intent”:
What’s up folks Wil Reynolds back for another Wasteful Wednesday.
This Wednesday, we’re going to show you how you might be wasting money on local intent searches, if you are not a local based company. …
The post Wasteful Wednesday #22 – Keyword of the Week “Local Intent” appeared first on Seer Interactive.
Written by Rachael DiNicola & Tracy McDonald
The goal of an account audit is to use Google’s best practices to identify quick wins in a new account. It’s also a good idea to audit your accounts at least once a year since multiple people are generally making changes in an account, new campaigns are launched, and human error will always be present.…
The post The Importance of Regular Account Audits: 10 Key Categories to Evaluate appeared first on Seer Interactive.
SEMRush is one of the most powerful search engine marketing tools on the market in 2020. In this guide, I’m going to show you how to use SEMRush as an SEO pro and as a marketing tool. Let’s jump right into the marketing strategy. Try SEMRush for free with our exclusive 7-day trial (only available ...
Read moreSEMRush Review: Ultimate Guide for 2020
The post SEMRush Review: Ultimate Guide for 2020 first appeared on Gotch SEO.
LYFE Marketing is currently the top SEO company in Atlanta under our scoring system (link below). This social media marketing agency receives more website traffic than its competitors combined and currently has a review score of 4.5 across 148 different Google reviews, making it the market leader in Atlanta by a considerable margin. It’s also ...
Read moreLyfe Marketing Unbiased Review for 2020
The post Lyfe Marketing Unbiased Review for 2020 first appeared on Gotch SEO.
Wpromote advertises itself as the “best digital marketing partner” available. The company boasts a team of over 425 digital enthusiasts that know how to stoke the Challenger mentality, a common theme among Wpromote’s marketing materials, services, and call to action. Their goal is to challenge their clients, the industry and themselves to deliver effective search ...
Read moreWpromote Marketing Agency Review for 2020
The post Wpromote Marketing Agency Review for 2020 first appeared on Gotch SEO.
While they may not get quite the love that other HTML tags like title tags and meta descriptions do, well-optimized header tags are an important part of any on-page SEO optimization.
In this article, we’ll cover what header tags actually are and why they are important for SEO practitioners.…
The post Are Header Tags Important for SEO? appeared first on Seer Interactive.
“Okay Google”
“Alexa!”
“Hey, Siri”
These are phrases that we’re all pretty familiar with. And as if Googling something weren’t easy enough, we find ourselves using virtual assistants to do it for us.…
The post SEO Strategies for Optimizing Your Site for Voice Search appeared first on Seer Interactive.
Is your Google Analytics account full of properties and views you don’t even use?
Maybe you inherited an account you don’t trust because you don’t know how it was set up in the first place. If this sounds like you or one of your accounts, please continue reading — your team will thank you for it later!…
The post 6 Reporting Challenges Solved by Restructuring Your Google Analytics Account appeared first on Seer Interactive.
In September of this year, Google Ads removed search terms for 28% of paid search budgets. Google stated that the search terms report “only includes terms that a significant number of users searched for, even if a term received a click.”
Advertisers now have significantly reduced visibility into which search queries trigger their ads, even if they drive a click or conversion.…
The post The Untapped Potential of Microsoft Ads’ Zero-Click Queries appeared first on Seer Interactive.
Watch Episode 21 on “Google vs. Bing”:
← Watch Episode 20 on “Management”
Read the Transcript of Episode 21 on “Google vs. Bing”:
Hey, everybody out there, you’ve got Francis Shovlin from Seer’s Client Engagement team, rocking with you on a Wednesday.…
The post Wasteful Wednesday #21 – Google vs. Bing appeared first on Seer Interactive.
Tired of all those cart abandoners or the returning users that still aren’t converting? Let’s take a dive into the wonderful world of “How to retain customers using paid search.” There’s an endless number of tactics that can be applied in this situation, but we’ll cover three of the strategies we implement the most at Seer.…
The post 3 Strategies to Bring Back Lost Customers Via Remarketing appeared first on Seer Interactive.
The holidays may or may not be a busy season for you depending on your industry, but one thing is for certain, it’s a good time of year to check in on your audiences that you’re targeting and determine if you can reach new audiences.…
The post Reach New Audiences with Paid Social Campaigns This Holiday Season appeared first on Seer Interactive.
Social media represents a key tool for marketers who want to build up a brand or boost a customer base. The article explores in depths the level of growth for different key social media networks. In 2020 it was recorded that nearly 4 million people worldwide are using some form of social media, this is ...
Read more32 Important Social Media Statistics for 2020
The post 32 Important Social Media Statistics for 2020 first appeared on Gotch SEO.
2020 was a big year for LinkedIn in terms of product updates. We were introduced to conversation ads and continued improvements in the platforms remarketing capabilities across video and lead gen forms.
But this product update is one we’ve all been waiting for.…
The post LinkedIn Introduces Campaign-Level Bulk Actions appeared first on Seer Interactive.
Instagram is one of the key tools for marketers representing large and small brands alike. This guide filled with key statistics reveals why this is the case. In 2020, Instagram officially turned ten. Since its original conception, it’s fair to say that this social network has changed drastically. Instagram was originally set up as a ...
Read more31 Critical Instagram Statistics for 2020
The post 31 Critical Instagram Statistics for 2020 first appeared on Gotch SEO.
1. Go to Instagram.com on your browser (not the app) and log into the account you want to delete. 2. You should see the page below. If not, go here. 3. Select the reason you’re deleting your account. 4. Re-enter your password 5. Ask yourself: “Why am I deleting my Instagram account?” Good Reasons to ...
Read moreHow to Delete Instagram in 2020
The post How to Delete Instagram in 2020 first appeared on Gotch SEO.
Youtube can be a key tool for marketers who want to build up the brands of different businesses and ensure that companies grow the right way. This article explains why with the latest key statistics. The days when it was worth businesses investing in video ads on television are now far behind us. Now that ...
Read more29 Compelling YouTube Statistics for 2020
The post 29 Compelling YouTube Statistics for 2020 first appeared on Gotch SEO.
Do you want to get an overview of what is happening in email marketing right now? Do you yearn to discover what types of emails are most successful, and what the future holds for this marketing type? Well, then you have come to the right place. Indeed, below you will find statistics on each of ...
Read more40 + AMAZING Email Marketing Statistics (That Will Blow Your Mind!)
The post 40 + AMAZING Email Marketing Statistics (That Will Blow Your Mind!) first appeared on Gotch SEO.
Pinterest is one of the most important social networks for marketers today. The statistics in this article highlight why this is the case. Are you using Pinterest as part of the marketing services you offer to clients? Pinterest provides users with a massive digital board where they can pin photos, drawings, recipes, infographics, and countless ...
Read more33 Pinterest Statistics for 2020 (Every Marketer Needs to Know)
The post 33 Pinterest Statistics for 2020 (Every Marketer Needs to Know) first appeared on Gotch SEO.
You do NOT need to learn coding to get SEO results. But it doesn’t hurt to have a base-level knowledge of HTML, CSS, PHP, or javascript. All you need to do as an SEO expert is to know how to identify technical issues. You can then work with a developer who will fix everything. 4 ...
Read moreIs Coding Required for SEO?
The post Is Coding Required for SEO? first appeared on Gotch SEO.
The following is a collection of bang-up-to-date Facebook statistics for your perusal. If you want to learn how the social media giant is evolving as a platform and its relation to marketers, this is the place to be. In this post, you’ll find: General Facebook marketing statistics Facebook usage statistics Video marketing statistics on Facebook ...
Read more54 Important Facebook Statistics for 2020
The post 54 Important Facebook Statistics for 2020 first appeared on Gotch SEO.
As you probably already know, marketing your HVAC company has dramatically changed in the year 2020. No longer can you rely on ineffective Yellow Page Ads, unscalable cold calling, or even radio and commercial advertising that falls on the distracted deaf ears of modern society. The truth is, if your HVAC company isn’t adapting to ...
Read more11 “Do-It-Yourself” HVAC Marketing Strategies
The post 11 “Do-It-Yourself” HVAC Marketing Strategies first appeared on Gotch SEO.
Are you looking for the best SEO companies in Fort Lauderdale? If you’re looking to boost sales and improve your search ranking, you’ve come to the right place. We’ve put together a handy list of the top 10 SEO agencies in Fort Lauderdale using an unbiased, transparent scoring system to help you choose the right ...
Read moreTop 10 Best Fort Lauderdale SEO Companies for 2020
The post Top 10 Best Fort Lauderdale SEO Companies for 2020 first appeared on Gotch SEO.
Last year the Seer team shared our first Attitude of Gratitude blog post highlighting different moments we were thankful for in 2019. We are back to continue the tradition and despite a tough year, our team members took the moment to reflect and share with us something they were unexpectedly thankful for this year.…
The post Attitude of Gratitude: 5 Things the Seer Team is Thankful for in 2020 appeared first on Seer Interactive.
Watch Episode 20 on “Management”:
← Watch Episode 19 on “Black Friday Cyber Monday”
Read the Transcript of Episode 20 on “Management”:
Hey there everyone. I’m Forrest Schaffer, PPC Account Manager here at Seer Interactive and I’m back for another Wasteful Wednesday.…
The post Wasteful Wednesday #20 – Keyword of the Week “Management” appeared first on Seer Interactive.
Understanding the importance of a title tag is critical for your SEO strategy. Optimizing your page title tags for SEO is simple: Just make sure to throw your keyword in the title tag of search listings and you’re good to go, right? Yes and no. You could stop after step 1 and probably do pretty ...
Read moreTitle Tag: The Complete SEO Guide for 2020
The post Title Tag: The Complete SEO Guide for 2020 first appeared on Gotch SEO.
Google Analytics is a powerful tool providing more insights about what our users do online now more than ever. This with far more accuracy than was available for advertising in the pre-digital days.
But high-accuracy is not perfection.
Attaining highly-accurate, reliable data is very important for making business decisions.…
The post 10 Reasons Your Google Analytics Data Will Never 100% Match Your Other Data Sources appeared first on Seer Interactive.
User experience is key to success for any site online. Historically, however, UX has always been measured subjectively. In order to better quantify the experience of using a website, Google introduced Web Vitals, an initiative to give unified guidance for quality signals specific to user experience.…
The post Core Web Vitals 101: What You Need to Know appeared first on Seer Interactive.
Each year, Google releases a Holiday Retail Guide that uses learnings from past years to allow your team to be fully prepared for this year’s holiday season.
Shoppers are looking for online solutions more than ever these days, so it is important for your retail team to be proactive in planning for the holiday season.…
The post 2020 Ecommerce Holiday Game Plan appeared first on Seer Interactive.
Looking for the best link building services in 2020? I got you covered because Chris Dreyer (founder of Rankings.io) and I have spent well over $1,000,000 on different link building services. This case study will focus on $140,424 of that spend. Why not the entire spend? This is an organic case study (we’ll be updating ...
Read moreTop 3 Best Link Building Services (We Spent $140,424 to Find Out)
The post Top 3 Best Link Building Services (We Spent 0,424 to Find Out) first appeared on Gotch SEO.
Google announced that as of May 2021, page experience signals will be included in Google Search ranking. This will update the Google algorithm to incorporate new signals to determine search ranking.
In This Article:
…The post Google Update: Page Experience as a Ranking Factor appeared first on Seer Interactive.
Ok, first thing’s first. Unclench your jaw, relax your shoulders, and take a deep breath. This year has been a doozy! You’ve earned a breather (or 1,000). Now that that’s out of the way, can we be shocked together about the fact that the holidays are already, once again, somehow, right around the corner?…
The post 12 Holiday eCommerce Strategies to Implement Now appeared first on Seer Interactive.
This post was written by: Larissa Williams & Samantha Gower
If you’re in the Ecommerce space, chances are you’ve been planning for the holidays since the summer; this is an online retailer’s Superbowl after all. And while Santa has been busy making his list, online publications and businesses have been hard at work compiling holiday gift-giving guides.…
The post How to Get Featured in a Holiday Gift Guide appeared first on Seer Interactive.
This post was written by: Caloua Lowe and Erin Simmons
We’re sure you’ve done your research — picked the brains of a few friends who are also pivoting their conferences online this year and maybe you even read our blog post as a reference. …
The post Lessons Learned: Virtual Conference Planning (with Template!) appeared first on Seer Interactive.
In the wake of COVID-19, digital strategies are more important than ever before. When it comes to Ecommerce sites, your online store is your moment to prove value to potential customers. It’s your platform to stand out in an oversaturated digital landscape, and as such, you need to quickly prove quality, value, and credibility.…
The post UX Checklist Series: Ecommerce Design appeared first on Seer Interactive.
Google Merchant Center account suspended due to tax issues? Learn how to resolve issues and get your Shopping campaigns back up and running.
Don’t worry! We’ve been there and will talk you through all the steps necessary to get your Shopping ads back up and running as soon as possible.…
The post How To Fix Google Merchant Center Tax Suspension appeared first on Seer Interactive.
This post was written by: Erin Simmons, Kia Street, and Caloua Lowe
For those who missed the event, check out the recap of key takeaways below and keep in mind you can still purchase the full session recordings through the end of this year here.…
The post Seerfest 2020 Recap #1: Business Intelligence is More Accessible Than Ever appeared first on Seer Interactive.
This post was written by: Erin Simmons, Kia Street, and Caloua Lowe
For those who missed the event, check out the recap of key takeaways below and keep in mind you can still purchase the full session recordings through the end of this year here.…
The post Seerfest 2020 Recap #2: You Are Not Your Audience appeared first on Seer Interactive.
This post was written by: Erin Simmons, Kia Street, and Caloua Lowe
For those who missed the event, check out the recap of key takeaways below and keep in mind you can still purchase the full session recordings through the end of this year here.…
The post Seerfest 2020 Recap #3: Marketers of the Future are Generalists appeared first on Seer Interactive.
Watch Episode 19 on “Black Friday / Cyber Monday”:
Read the Transcript of Episode 19 on “Black Friday / Cyber Monday”:
Hey there everyone, I’m Forrest Schaffer, PPC Account Manager here at Seer Interactive, and I’m back for another Wasteful Wednesday.…
The post Wasteful Wednesday #19 – Keyword of the Week “Black Friday / Cyber Monday” appeared first on Seer Interactive.
Ahrefs is one of the most powerful SEO tools on the market. Today, I’m going to show you how you can use it to your organic traffic advantage (and start getting better SEO results). I love this tool and don’t know how I could function as an SEO without it. That’s why I’m going to ...
Read moreAhrefs Review: The Ultimate SEO Guide to Follow in 2020
The post Ahrefs Review: The Ultimate SEO Guide to Follow in 2020 first appeared on Gotch SEO.
Today’s average digital consumer is more aware and concerned about how their online data is being used. With online usage increasing by 47% in Q1 of 2020, data privacy has dictated much of the future of digital marketing.
Industry regulations are also tightening up, CCPA is now enforceable by law as of July 1st of this year.…
The post Data Privacy & Compliance Guide to Managing Your Google Analytics Data appeared first on Seer Interactive.
Wondering what a redirect chain is? Good because I’ll show you exactly what they are, why they matter for SEO, and how to fix them. Let’s jump right in. What is a Redirect Chain? A redirect chain occurs when a page on your site redirects to a final destination URL that’s already redirected. Convoluted (same ...
Read moreWhat is a Redirect Chain? The Complete Guide 2020
The post What is a Redirect Chain? The Complete Guide 2020 first appeared on Gotch SEO.
Looking for actionable information about how to write effective product descriptions? You’ve come to the right place. In this 4,000+ word product description guide, we’ll take a look at: What Is A Product Description? A product description is the most important, high-touch marketing copy that helps your website visitors understand whether a product is for ...
Read moreHow to Write Creative Product Descriptions (That Convert)
The post How to Write Creative Product Descriptions (That Convert) first appeared on Gotch SEO.
Using a repeatable SEO strategy is the only way to achieve consistent search engine traffic results. The bottom line is: The repeatable (and proven) step by step SEO strategy I’m going to show you today is what we used to achieve 639% more organic search traffic for a “dead” fashion blog content marketing: 2,938% more ...
Read moreThis Simple 4-Step SEO Strategy = 639% More Organic Search Traffic
The post This Simple 4-Step SEO Strategy = 639% More Organic Search Traffic first appeared on Gotch SEO.
Psycho-Cybernetics is the first book I read after graduating college and it was one of the best investments I ever made. Psycho-Cybernetics helped me shift the way I think about life and what’s possible. Don’t get freaked out by the strange title either. Psycho-Cybernetics is worth investing in if you’re serious about optimizing your life. ...
Read more10 Actionable Insights from Psycho-Cybernetics
The post 10 Actionable Insights from Psycho-Cybernetics first appeared on Gotch SEO.
Written By: Jacqueline Briggs-Gill & Emmilly Best
Last month Facebook announced that they will be making changes regarding their attribution window settings.
Facebook will be removing the 28-day attribution option and instead, defaulting to 7-day attribution. The initial change was set for October 2020 but it has since been pushed to Q1 of 2021.…
The post Facebook’s Attribution Window is Changing from 28 to 7 Days in 2021 appeared first on Seer Interactive.
In this economy, couponing could be more important than ever. Not only do they help people save money during the actual purchase, but they are also an excellent opportunity for companies to retain a price conscious customer at a critical point in their shopping experience. …
The post Leveraging Coupons & Coupon Code Data from Google Analytics appeared first on Seer Interactive.
Wondering how to get 1,000 subscribers on Youtube Channel as fast as possible? This video will help: So, at this time, I only have 2,400 YouTube subscribers. This isn’t much to brag about. But I do have more than 1,000, so I can at least help you find the ways to that special first milestone ...
Read moreHow to Get 1000 Subscribers on Youtube FAST! Best Hacks 2020
The post How to Get 1000 Subscribers on Youtube FAST! Best Hacks 2020 first appeared on Gotch SEO.
Search data is some of the most detailed consumer trends and behavioral data you’ll find anywhere, but that depth can make it difficult to know where to start.
Get the most out of your data by asking the right questions and aligning metrics to strategic objectives.
…The post How to Use Search Data to Solve Business & Marketing Problems appeared first on Seer Interactive.
What are niche edit backlinks and should you use them? My company spent $22,960 to find out. Here’s what we discovered: What are Niche Edit Backlinks? A niche edit occurs when a backlink is placed in an old piece of content. This is different from a guest post because those are placed in a new ...
Read moreWe Spent $22,960 on Niche Edit Backlinks (Do They Work?)
The post We Spent ,960 on Niche Edit Backlinks (Do They Work?) first appeared on Gotch SEO.
TL;DR: The most common SEO answer, it depends!
PDFs have widely been debated in the SEO Community as to whether or not they are “bad for SEO”. It’s largely dependent on a few different items which we will cover:
The post Are PDFs Bad for SEO? appeared first on Seer Interactive.
Watch Episode 18 on “Laws”:
Read the Transcript of Episode 18 on “Laws”:
Hello there friends I’m Wil Reynolds, CEO of Seer Interactive, wait a minute, that’s not right.
Hey, there everyone, I’m Forrest Schaffer, a paid advertising account manager here at Seer Interactive, and I’m filling in for Wil this week on Wasteful Wednesday!…
The post Wasteful Wednesday #18 – Keyword of the Week “Laws” appeared first on Seer Interactive.
Firebase is an all-in-one mobile platform by Google that helps you build, analyze, and grow mobile apps. As we move toward tracking app analytics using the new Google Analytics 4 properties, you’ll need to connect your app to a Firebase project.…
The post Firebase Pricing Models: What Should I Choose? appeared first on Seer Interactive.
Read moreTop 10 Best New York City SEO Companies – Big City List 2020
Read moreTop 10 Best Los Angeles SEO Companies: Gotch SEO Catch 2020
Read moreTop 10 Best Austin SEO Companies: Gotch SEO Choice 2020
Read moreTop 10 Best Chicago SEO Companies: The Definitive List 2020
Read moreTop 10 Best Atlanta SEO Companies – Ultimate Guide 2020
If you put a notebook down at your desk and walk away, you expect it will be in the same place when you return. When you walk into your living room, you expect your couch will be in the same place it was last.…
The post UX Checklist Series: Navigation Design appeared first on Seer Interactive.
Read moreHTTP vs HTTPS: How Does Your Decision Impact SEO Results?
Want to improve your SEO rankings? In this guide, I will break down 10 strategies that will help you better target relevant keywords & improve organic SEO rankings. Let’s jump in!
Creating content hubs is crucial to SEO rankings and becoming a thought leader in your space.…
The post 10 Ways to Improve Organic Search Rankings on Google appeared first on Seer Interactive.
On October 14, 2020, Google announced a new era of analytics called Google Analytics 4 (which was previously known as Google Analytics App + Web). It will allow users to connect app data and website data within one property for a more holistic picture of the customer journey.…
The post Demystifying Google Analytics 4 FKA App + Web appeared first on Seer Interactive.
While attempting to diagnose why one of our most highly-valued clients with over 6 years of tenure was experiencing stagnation in performance over the last 6-12 months, it forced us to take a hard look at the account and realize that its fundamentals had become outdated.…
The post Embracing Automation to Double Conversions and Halve CPA appeared first on Seer Interactive.
If you’ve ever managed a Facebook campaign, you know that it can feel like a very manual, time-consuming process. They’re kind of like houseplants – you may think watering it once a day is totally fine, but then you wake up one morning and it’s on its last leg (branch?).…
The post Introduction to Facebook Automated Rules appeared first on Seer Interactive.
⅔ of Americans are experiencing burnout right now. So when our team members started averaging ~1.5 Weeks less PTO in 2020 than in 2019, we knew we needed to solve the problem — FAST.
At Seer, all divisions live into our “Stop Guessing” and data-backed decision making – including our People Team. …
The post Our Answer to Pacing -37.8% in Team PTO Use 2020 vs. 2019 appeared first on Seer Interactive.
Written By: Nicole Portman & Emmilly Best
Originally Published: July 4, 2020 | Last Updated: Sep 30, 2020
Facebook’s Limited Data Use feature protects Facebook advertisers from violating consumer privacy laws outlined in CCPA. Advertisers have until October 20, 2020 to update the Facebook Pixel to be compliant with CCPA.
The post Update Your Facebook Pixel for CCPA Compliance appeared first on Seer Interactive.
Watch Episode 17 on “Government”:
Read the Transript of Episode 17 on “Government”:
What’s up friends, Wil Reynolds here for another Wasteful Wednesday.
Today we’re talking about the gobment, G-O-B space M-E-N-T, the gobment.
We’re going to talk about government websites.…
The post Wasteful Wednesday with Wil Reynolds #17 – Keyword of the Week “Government” appeared first on Seer Interactive.
The impact of Apple’s Privacy Update this week won’t be significantly different than what was already announced in February around ITP 2.1 (see our blog post on this).
The main thing to note is that in December 2020, all cross-site tracking on DuckDuckGo’s Tracker Radar will be turned OFF by default in any browser running on iOS or iPadOS.
…The post Apple’s Privacy Update: Impact of Safari 14 Tracking Preventions appeared first on Seer Interactive.
We’re in the day and age where in Paid Search, you have to test, test, and test some more. But how do you measure results in a data driven way?
You may have caught our previous post of 3 Ways to Leverage Kenshoo – How We Use It, but I’ll be diving into another feature we love here at Seer: Kenshoo Experiments.…
The post Kenshoo Experiments: Set Your A/B Tests Up For Success appeared first on Seer Interactive.
In today’s world effective measurement, integration, and use of customer behavior data is critical to success. A large portion of this measurement happens on websites, apps, or some combination of the two. To capture this data, businesses generally turn to inserting JavaScript code (aka third-party tags) onto their website.…
The post Server-Side Tagging in Google Tag Manager: What is It? appeared first on Seer Interactive.
Has this ever happened to you?
All your organic leading indicators look good – your organic visibility is strong and your rankings haven’t fluctuated – but, for some reason lagging indicators like traffic, conversions, revenue, etc.…
The post 3 Ways to Use Google Trends for Marketing appeared first on Seer Interactive.
Search Engine Optimization (SEO) is something we all may have heard of, whether you work at an agency or in-house on a marketing team. SEO consists of many different facets of content, technical, user experience and authoritative strategies, but at the end of the day it all comes down to business and making our clients or business money.…
The post How to Conduct an SEO SWOT Analysis appeared first on Seer Interactive.
Watch the Video:
Read the Transcript:
What’s up friends Wil Reynolds here for another Wasteful Wednesday.
Today, I’m going to take a quick step back to remind you why I’m even doing this, many, many years ago, about three or four, I started seeing our clients showing up for keywords that didn’t make sense for them and getting clicks.…
The post Wasteful Wednesday with Wil Reynolds #16 – Keyword of the Week “Why” appeared first on Seer Interactive.
Watch the Video:
Read the Transcript:
What’s up friends. This wasteful Wednesday is brought to you by Michael Kleven. Dude respect, man, thanks for commenting on some of my posts and for all of you out there, if you have ideas that you want to share with the broader community, shoot me over a comment.…
The post Wasteful Wednesday with Wil Reynolds #15 – Keyword of the Week “Pictures” appeared first on Seer Interactive.
Written by: Alex Turbett, Grant Edrington, & Chris Konowal
This post contains the one day of data we had from this surprise Google Ads change at the time of writing. We will continue to monitor the impact and send updates on what we’re seeing to keep you informed.…
The post Google Ads Removes Search Terms for 28% of Paid Search Budgets appeared first on Seer Interactive.
With companies slowly rolling back into the office as stay at home orders are lifting across the country, we know navigating a partially remote can be challenging. Seer is no stranger to working with team members in and out of the office since we launched the opportunity for team members to join our entirely remote team and have always offered unlimited WFH hours.…
The post How to Work with a Partially Remote Team appeared first on Seer Interactive.
Keyword research is the process of uncovering the priority terms, phrases, and questions to optimize your content around. These terms are the foundations for optimizing your metadata, on-page copy, and even internal links.
Keyword research is one of the building blocks of SEO.…
The post What is Keyword Research for SEO? appeared first on Seer Interactive.
As Google states in their introduction to segmentation, “A segment is a subset of your Analytics data”. Seems simple enough, right? Basically, segmenting allows us to drill down into hyper specific groupings of the visitors to websites.…
The post Segmenting in Google Analytics appeared first on Seer Interactive.
Navigating SEO strategy content can be a confusing place filled with tons of strategies that may or may not be outdated. As time passes and Google Bots get smarter, SEO strategy changes.
Below, I will outline strategies that will ultimately allow you to answer consumer questions with ease and create a fundamental strategy that is flexible and adheres to Google’s ever-changing landscape.…
The post 10 Ways to Improve Your SEO Strategy appeared first on Seer Interactive.
Even if you feel the content on your site is complete and thorough, frequently asked question (FAQ) pages can help fill in the gaps that are missing or provide high-level answers to your customers’ most common questions. But do they add any value from a search engine optimization (SEO) standpoint?…
The post Creating SEO-Friendly FAQ Pages appeared first on Seer Interactive.
Read moreMiles Beckler Has Over 152,000 YouTube Subscribers (Here’s How He Did It)
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Howdy folks, Wil Reynolds here and I’m back for another Wasteful Wednesday.
This Wednesday, I want to remind you of an oldie, but goodie, Homework and Quiz sites, they are definitely taking money out of your accounts, and you pretty much have no idea that you’re spending that money.…
The post Wasteful Wednesday with Wil Reynolds #14 – Keyword of the Week “Quiz Sites” appeared first on Seer Interactive.
At Seer, we are constantly evaluating and evolving our Tech Stack as it relates to how we launch, manage, optimize and report on Paid Media campaigns. We are proud to be a professional partner of Kenshoo—however, our team of PPC experts has experience across several 3rd party management tools and adopt based on client needs and requirements.…
The post How Seer Leverages Kenshoo In Our Tech Stack appeared first on Seer Interactive.
As a total Facebook advertising newbie, when I learned about Facebook Ad Library I was floored! The Ad Library provides advertising transparency by offering a comprehensive, searchable collection of all ads currently running from across Facebook apps and services, including Instagram.…
The post Seer Solves It: Using Facebook Ads to Inform SEO Meta Data appeared first on Seer Interactive.
Written by: Marianna Morris & Jordan Frank
The first half of 2020 kicked off strongly, seeing year-over-year growth in global marketing budgets. Then, on the heels of one of the most transformative periods in recent history, we saw the world economy shift to crisis mode as the COVID-19 pandemic called for worldwide shut downs and stay-at-home orders.…
The post 5 Themes in CMO Sentiment from Gartner 2020-21 Spend Survey appeared first on Seer Interactive.
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What’s up, y’all? Wil Reynolds here for another wasteful Wednesday and this meircoles, we’re going to talk about Spanish words.
OK, we’re going to show you some examples of common Spanish words that we’ve seen trickle in a little bit here and there on different type of accounts.…
The post Wasteful Wednesday with Wil Reynolds #13 – Keyword of the Week “Languages” appeared first on Seer Interactive.
Responsive Display Ads are one of Google’s Smart Creative solutions. Similar to Responsive Search Ads, RDAs let advertisers upload assets (headlines, descriptions, images, logos), which Google will rotate and optimize based on expected performance.…
The post Google Ads Guide: Responsive Display Ads appeared first on Seer Interactive.
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What’s up y’all, Wil Reynolds here for another Wasteful Wednesday.
This Wednesday, we’re going to talk about showing up for “jobs searches”. You probably don’t want to market yourself when someone’s looking for a job and your company.…
The post Wasteful Wednesday with Wil Reynolds #12 – Keyword of the Week “Jobs” Part II appeared first on Seer Interactive.
Flirting with the idea of implementing Google’s Responsive Search Ads? Look no further. Here’s the guide you need to push you in the right direction.
Have you ever wondered what ad copy resonates best with your target audience?
“Yes!” you exclaim.…
The post Google Ads Guide: How to Leverage Responsive Search Ads appeared first on Seer Interactive.
In July 2020, Google announced that they would be launching an image extension beta program. Image extensions show alongside your ads on the search engine results page (SERP) with the goal of giving your ads greater visibility as well as improving overall performance.…
The post Google Ads Launches Image Extensions Beta appeared first on Seer Interactive.
WHEN: Thursday, October 22, 2020
WHERE: Worldwide 
COST: 100% of Sales donated to our charity partner — to be announced shortly!
FOR SPEAKER ANNOUNCEMENT & EARLY BIRD TICKET SALE
1-Day Virtual Marketing Conference
8 Speakers Focused on Where People & Data Intersect
100% of Ticket Sales Go To Charity
Network with Data-Loving Digital Marketers
We’re excited to announce our 2020 charity partnership in the coming weeks!…
The post Seerfest 2020: We’re Coming for You, World appeared first on Seer Interactive.
Read moreHow to Increase Website Traffic by 1,070% (SEO Case Study)
Big news for those of us who love both testing and qualitative data!
Hotjar and Google recently announced the ability to add some qualitative data to your Optimize tests.
Hotjar now automatically detects Google Optimize experiments on your site.
…The post Hotjar & Google Optimize Announce New Integration appeared first on Seer Interactive.
Contributors: Kim Jones, Sara Vicioso, William Bravo, Rachael Dinicola, Crystal Hopkins, & Brittany Palmer
You might have seen a recommendation in your Optimization Score Recommendations tab for “Implement Smart Display campaigns.” If you felt your eyes cross at yet another “smart” option, don’t worry – we’ll walk you through Smart Display from Z to A.…
The post Smart Display Campaigns: What Are They and How Do You Create Them? appeared first on Seer Interactive.
